PressBox Articles

• Ogury Launches Interactive Ad Format Video Chooser

  5 years ago News

  Ogury, the creator of the first advertising engine driven by user choice, today [28 April 2020] announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most [...]

• Sojern Reveals Further Insights on COVID-19's Impact on Travel

  5 years ago News

  

  Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global travel. Using real-time traveller audiences and insight into global travel demand, the company aims to inform marketers and help them prepare [...]

• Anzu.io and Nielsen Team to Bring Advanced Brand Lift Measurement to In-Game Advertising

  5 years ago News

  

  Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement, optimisation, and real-time brand-specific metrics to in-game ad campaigns, driving a new wave of investment in video game advertising. Through collaboration [...]

• Zefr Selected for Expanded YouTube Measurement Program

  5 years ago News

  

  Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This announcement coincides with the expansion [...]

• Programmatic Connected TV/OTT Ad Spend Drops 14% in the Face of COVID-19

  5 years ago News

  

  Pixalate, a global ad fraud intelligence and marketing compliance platform, today [22 April 2020] announced the release of its newest report examining how U.S. programmatic advertisers have adjusted ad spend in the face of a global crisis: Programmatic Ad Spend [...]

• MetaX Software Joins Hands with TCL FFalcon in CTV Advertising Market

  5 years ago News

  

  In April 2020, MetaX Software, a leading data-driven Connected TV (CTV) advertising and operation company, announced that it will partner with TCL FFalcon in Latin America to enable advertising on TCL smart TVs, helping advertisers to target broader audience whilst [...]

• Sojern Study Finds Out How COVID-19 Has Impacted European Travel

  5 years ago News

  

  Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global travel. Using real-time traveller audiences and insight into global travel demand, the company aims to inform marketers and help them [...]

• Adverity raises $30M in Series C funding Round Led by Sapphire Ventures

  5 years ago News

  

  Adverity, a leading force in marketing data intelligence and business ready data, today [21st April 2020] announced a Series C financing round of USD$30m (£24.3m), bringing the total amount raised to $50m (£40.5m). The latest funding round is led by [...]

• PubNative Shares Insights on the Impact of COVID-19 on Mobile Ad Spend

  5 years ago News

  

  PubNative, a global mobile monetisation platform, published a report on the impact of COVID-19 on mobile ad spend. Exploring company data from November 2019 until March 2020, PubNative ranks the top 17 app categories by ad spend and investigates the [...]

• Channel Factory Selected to Join YouTube Measurement Programme

  5 years ago News

  

  Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, today announced that the company has joined the YouTube measurement programme as a brand suitability and contextual targeting partner. The YouTube Measurement Programme (YTMP) [...]