PressBox Articles

• IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme

  5 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced a threat alert on 404bot, a growing bot scheme generating fake browser data and creating fabricated URLs in order to steal advertisers’ media spend. The 404bot capitalises on [...]

• First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

  5 years ago News

  

  The first-ever programmatic in-game advertising campaign to be independently verified has seen a 23% increase in viewability of ads — compared to traditional digital advertising. In the pilot, in-game advertising platform Anzu and military-grade cybersecurity company CHEQ delivered the first-ever ad-verification [...]

• Peer39 Releases January 2020 Benchmark Report

  5 years ago News

  

  A recent IAB report found that 94% of marketers are using blacklists to tackle brand safety. With this in mind, Peer39 conducted research examining how much news content is brand safe and discovered there is USD$15m of suitable inventory in [...]

• Dwise Improves Geotargeting with Digital Element’s Location-Based Technology

  5 years ago News

  

  Digital Element, the global IP geolocation data and services provider, today announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise focuses primarily on programmatic media to help brands engage with [...]

• Anzu.io Partners With Forensiq

  5 years ago News

  

  In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) [...]

• Broadsign Partners with CAASie by Heurist to Offer Programmatic DOOH in Australia

  5 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. This new integration provides CAASie’s user base of local advertisers with [...]

• FreeWheel Hires Former Canal+ Digital Marketing Director Virginie Dremeaux

  5 years ago News

  

  FreeWheel, A Comcast Company, and the provider of industry-leading video advertising software, today announced the appointment of Virginie Dremeaux as executive director, product and sales marketing international to support its leadership in the addressable TV industry across Europe. Based in [...]

• Yieldbird to Invest €1.5m (£1.2m) in ADXo Solution

  5 years ago News

  

  Yieldbird is set to invest over €1.5m (£1.2m) in developing and implementing its own innovative system for managing the programmatic inventory sales by digital publishers. As a part of the Agora S.A. group, Yieldbird, a company that supports web publishers in [...]

• New Board Appointment at GumGum Following Record 2019 Earnings and USD$22m Funding Round

  5 years ago News

  

  GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, announced today that leading global marketing executive Lisa Licht has joined its Board of Advisors. Licht’s addition comes as the company ramps up to launch several new [...]

• Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer

  5 years ago News

  

  Lotame, a leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the appointment of Amy Yeung as the company’s new General Counsel and Chief Privacy [...]