PressBox Articles

• Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor

  5 years ago News

  

  GumGum today published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviourally targeted campaigns. The study, sponsored in partnership with Dentsu Aegis Network and conducted by an independent third-party researcher, also found [...]

• LiveRamp Report Finds COVID-19, Brexit, and Walled Gardens As Threats to UK Ad Industry

  5 years ago News

  

  LiveRamp (NYSE: RAMP), the leading data connectivity platform, today launches its new report ‘The New Internet,’ sharing insights from senior advertising and marketing leaders about the challenges that the advertising industry needs to navigate in the coming year.   The research, conducted by [...]

• IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released an Industry ‘Guide to Supply Path Optimisation (SPO)’. Written by industry experts from across the supply chain including Bloomberg Media, DoubleVerify and Vodafone, [...]

• Fineco and Hearts & Science Launch First Outdoor Campaign with Atlas, Talon’s Automated OOH Buying Platform

  5 years ago News

  

  European financial services company Fineco, have worked with Hearts & Science to activate ‘Trade Without Compromise’, its first UK OOH campaign encouraging trade investors to return to the UK market post-COVID. The campaign was the first to run on Talon’s [...]

• Talon Redefines the OOH Programmatic Market by Launching Atlas, its Intelligent Digital Planning and Buying Platform

  5 years ago News

  

  Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to [...]

• Adverty Invents and Launches New In-Game Brand Advertising Format with Seamless In-MenuTM Ads

  5 years ago News

  

  Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-MenuTM, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty’s In-PlayTM format, completes a [...]

• 84% of Consumers in Indonesia and 76% in Australia Willing to See Ads in Exchange for Free Streaming

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today released the results of a new research report exploring 'The Impact of Stay-at-Home Behaviours on CTV’ among Indonesian and Australian consumers.    INDONESIAN REPORT: Connected TV (CTV) has become mainstream in [...]

• Advanced TV: No longer a Mystery with VDX.tv's Latest Whitepaper

  5 years ago News

  

  VDX.tv, a global technology company specialising in digital advertising, has published a whitepaper on the topic of Advanced TV. The guide provides a detailed explanation of what Advanced TV is in all its forms, why it is important to consider [...]

• Adverty Completes Integration with US-Based Digital Advertising Technology Platform Smaato

  5 years ago News

  

  Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetisation strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range [...]

• Semasio and The Trade Desk Expand Partnership to Let Advertisers Combine Contextual and Audience Targeting

  5 years ago News

  

  Today, Unified Semantic Targeting provider Semasio and leading independent Demand Side Platform (DSP) The Trade Desk™ announce the extension of their partnership, offering The Trade Desk’s clients a greater range of targeting options. Advertisers will now be able to unify [...]