PressBox Articles

• Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, USC and Channel Factory Find

  5 years ago News

  

  Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in brand awareness. Channel Factory partnered with the [...]

• IAS Study Reveals Data Privacy Matters to 94% of Singapore and Indonesia Consumers

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, surveyed over 1,000 consumers in Singapore and Indonesia about online data collection, data privacy, and targeted advertising to understand how they perceive data privacy and digital advertising practices amid [...]

• Union Survey Reveals Impact of COVID on Content Consumption and Attitudes to Advertising

  5 years ago News

  

  Union, a joint venture between 5 leading EMEA video technology providers, has unveiled the results of a vital new consumer survey to help understand consumption patterns and attitudes towards advertising across a diverse range of EMEA markets. As the global crisis [...]

• Picnic Media Continues To Scale Up With Ex-Captify Hire

  5 years ago News

  

  Picnic Media, the user-first ad marketplace that transforms the way publishers monetise their AMP inventory, continues their growth by appointing Alex Taylor as partnerships director. Alex has the remit to develop Picnic into the leading AMP monetisation solution through growing [...]

• Lotame Launches Panorama, Data Enrichment Solutions for Marketers, Agencies & Publishers — No Cookies Required

  5 years ago News

  

  Lotame, the world’s leading unstacked data solutions company, today (18th May) announced the launch of Lotame Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyse addressable audiences across the cookie-challenged web [...]

• Primis, Video Discovery Offers Out of the Box RTB Capabilities

  5 years ago News

  

  Video discovery company Primis has announced an upgrade in their monetisation, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through Primis, via [...]

• Prebid Mobile for Header Bidding: How to Add PubNative as a Bidder

  5 years ago News

  

  As part of the Prebid Mobile Committee, PubNative encourages mobile publishers to implement in-app bidding with support and ease, allowing increased access to buyers. As strong advocates for transparency in the mobile advertising ecosystem, PubNative actively contributes  to Prebid.org, an [...]

• United Despite Crisis: How Social Media is Keeping the UK Connected

  5 years ago News

  

  As Coronavirus continues to disrupt business, social media usage has become a core area of concern for advertisers, proving a tricky area to capitalise on as impressions frequently fail to translate into revenue. Yet brands have also been quick to [...]

• FreeWheel and Adform Launch Programmatic Buying Initiative for Premium Video in Europe

  5 years ago News

  

  FreeWheel, a Comcast Company and provider of the industry’s leading video advertising software, has today (13th May) announced an expansion of its European partnership with Adform, the integrated advertising platform. The partnership will make programmatic buying via their respective softwares [...]

• Sojern Launches New Interactive COVID-19 Travel Insights Dashboard

  5 years ago News

  

  Sojern, a leading provider of digital travel marketing solutions, today (13th May) launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern’s customers, partners and industry leaders to forecast travel demand and make informed decisions [...]