PressBox Articles

• What You Need To Know About Supply Path Optimisation

  5 years ago News

  

  PubMatic has released a white paper, Understanding Supply Path Optimization¸ which outlines options that agencies and advertisers have to solve these problems and why they exist in the first place. Spoiler alert: as the title suggests, the solution will begin [...]

• Triton Digital Announces Acquisition of Podcast Powerhouse Omny Studio

  5 years ago News

  

  Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today (12/06/2019) the acquisition of Omny Studio, the creators of the world’s most advanced podcast and on-demand audio publishing platform, which Triton has been [...]

• Teads to Create Ad Campaigns in Real-Time at Cannes

  5 years ago News

  

  Teads, The Global Media Platform, has announced that Teads Studio will be hosting one hour immersive workshops at Cannes (17th – 21st June), where it will be responding to briefs in real-time to deliver mobile assets. "L’Ateliers" are one-hour sessions in [...]

• Stack (by Appodeal) Makes Its Ad Exchange, BidMachine, Available as Open-Source

  5 years ago News

  

  Stack, a global SaaS ad tech company by the team behind Appodeal, is making its programmatic ad exchange, BidMachine, available as open-source. Powered by in-app header bidding, BidMachine now enables mobile app publishers to connect directly with ad demand sources [...]

• Triton Digital Integrates audio CC’s AdPerform DSP with the a2x Programmatic Marketplace

  5 years ago News

  

  Triton Digital, the global technology and services provider to the digital audio and podcast industry, and audio CC, an innovative provider of a DSP in the radio and audio sector, announced today (23rd March 2019) a partnership, whereby audio CC’s [...]

• ID5 Publishes The State of Digital Identity: The First Research on Identity for the Digital Advertising Industry

  5 years ago News

  

  ID5, the independent universal ID solution for digital advertising, has released The State of Digital Identity, the first industry report on the topic of user identification for advertising. ID5 surveyed over 90 digital advertising professionals in January and February 2019 [...]

• Prebid.org Adopts The Trade Desk's Unified ID Solution in Header Bidding Wrapper

  5 years ago News

  

  Prebid.org today (23rd May 2019) announced that they have incorporated The Trade Desk’s unified ID solution into their open-source toolkit as an optional module any publisher can activate at their discretion. Prebid.org is an industry-wide initiative supported by a diverse [...]

• Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace

  5 years ago News

  

  Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today the integration of its programmatic audio advertising marketplace, a2x, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals. The [...]

• Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

  5 years ago News

  

  PubMatic, the publisher-centric sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter [...]

• With Demand Manager, Rubicon Project Introduces Prebid as a Service

  5 years ago News

  

  Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is a new service that makes it easy for large publishers to deploy, configure, and optimise their own Prebid-based header bidding [...]