PressBox Articles

• PubMatic Announces New Innovations for its Market-Leading Identity Solution

  5 years ago News

  

  Premium digital technology company PubMatic today announced that its Identity Hub is the first globally scaled identity and header bidding solution and the market standard for publishers looking to seamlessly manage multiple identity partners and maximise revenue. Identity Hub now [...]

• Sojern Publishes Latest Insights into COVID-19's Impact on Travel to Middle East and Africa

  5 years ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is uniquely positioned to monitor and share current travel trends amidst the COVID-19 pandemic. These latest insights are based on data collected from over 350 million [...]

• Adverty Partners with SuperAwesome to Enable Kid-Safe Advertising

  5 years ago News

  

  Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome’s [...]

• Placements.io Selected for Blavity Inc.'s Direct and Programmatic Revenue Management

  5 years ago News

  

  Placements.io, a leader in revenue and billing management for media companies, is announcing a new client partnership with Blavity, Inc., the media tech company and home to the largest network of brands specifically serving multicultural millennials. Blavity, Inc. selected Placements.io [...]

• White Ops Grows its UK Presence Following Worldwide Growth in Cyberattacks

  5 years ago News

  

  White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, is expanding into the UK following a highly successful funding round in May by Goldman Sachs Merchant Banking Division and ClearSky Security. White Ops protects customers [...]

• PubMatic's Omnichannel Expansion Boosts Revenue in H1 2020

  5 years ago News

  

  Premium digital technology company PubMatic today announced a year-over-year 7% increase in revenue for the first half of 2020, demonstrating that the company is well-positioned for future growth despite the impact that COVID-19 has had on advertising. The company’s Q2 [...]

• Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes

  5 years ago News

  

  Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme.   The World [...]

• Primis, Video Discovery Launches Primis Next - The Next Evolution in Video Discovery

  5 years ago News

  

  Video Discovery company Primis has launched Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they don't interact with. As the pioneers of video discovery, Primis’ mission is to increase revenue for publishers by helping users discover [...]

• PubMatic Establishes Global Integration with LiveRamp on Identity Hub

  5 years ago News

  

  Premium digital technology company PubMatic today announced its expanded partnership and global integration with LiveRamp® (NYSE: RAMP). LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market [...]

• Adverty Continues Expansion of UK Team and Global Operations with 3 Senior Hires

  5 years ago News

  

  Adverty, the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its revolutionary [...]