PressBox Articles

• Sojern Study Finds Out How COVID-19 Has Impacted European Travel

  5 years ago News

  

  Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global travel. Using real-time traveller audiences and insight into global travel demand, the company aims to inform marketers and help them [...]

• Adverity raises $30M in Series C funding Round Led by Sapphire Ventures

  5 years ago News

  

  Adverity, a leading force in marketing data intelligence and business ready data, today [21st April 2020] announced a Series C financing round of USD$30m (£24.3m), bringing the total amount raised to $50m (£40.5m). The latest funding round is led by [...]

• PubNative Shares Insights on the Impact of COVID-19 on Mobile Ad Spend

  5 years ago News

  

  PubNative, a global mobile monetisation platform, published a report on the impact of COVID-19 on mobile ad spend. Exploring company data from November 2019 until March 2020, PubNative ranks the top 17 app categories by ad spend and investigates the [...]

• Channel Factory Selected to Join YouTube Measurement Programme

  5 years ago News

  

  Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, today announced that the company has joined the YouTube measurement programme as a brand suitability and contextual targeting partner. The YouTube Measurement Programme (YTMP) [...]

• Integral Ad Science Selected for YouTube Measurement Partner Program

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, yesterday [20th April] announced its selection for the YouTube Measurement Partner Program (YTMP), building on the company’s growing partnership with Google. The YTMP program was created to offer advertisers [...]

• IAB Europe Launches Digital Advertising Effectiveness Measurement Framework

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today announced the launch of its new Digital Advertising Effectiveness Measurement Framework. The first version of this Framework provides a set of harmonised definitions, measures and [...]

• UK and US Content Consumption and Consumer Sentiment Amid COVID-19

  5 years ago News

  

  Channel Factory surveyed over 500 UK-based and over 1,000 US-based consumers to find out how the coronavirus is impacting their content consumption. The study uncovered that stay-at-home consumers on both sides of the pond flock to YouTube to cheer them [...]

• Zeotap Launches CIP and Welcomes Salesforce Veteran as New Global CRO

  5 years ago News

  

  Today [15h April], Zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According [...]

• Consumers Go to YouTube for Uplifting Content During COVID-19

  5 years ago News

  

  Channel Factory, a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today [15th April] announced the results of a new survey that shows that people are flocking to YouTube for uplifting and mood [...]

• Publishers: Collect Data Safely; Trade it Mindfully: Babs Kehinde, Pubmatic

  5 years ago News

  

  Babs Kehinde (pictured below), Senior Director, Publisher Development, PubMatic, writes exclusively for ExchangeWire about the value of data, and the responsibility of publishers to safeguard it. Consumers have always ruled in the world of marketing. They are the gatekeepers of the [...]