PressBox Articles

• Teads Offers 100% Viewability on VCPM and CPCV Buys in Collaboration with Oracle Moat

  5 years ago News

  

  Teads, a global media platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. This empowers advertisers [...]

• Triton Digital Wins The Wires APAC 2019 Best New Product or Service – Sell Side

  5 years ago News

  

  Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that they have been named the winner of ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side for their [...]

• Global Specialists Datatech Services Group Launches as SBDS and Iotec Join Forces

  5 years ago News

  

  SBDS has announced the expansion of its DataTech services business, joining forces with iotec Global to create the newly formed SBDS Group. SBDS Group combines its existing best in class data advisory and implementation services, with proven activation tools to enable [...]

• AdPushup Joins the IAB

  5 years ago News

  

  AdPushup, an ad revenue optimisation platform for web publishers, has announced that it is joining IAB, the largest advertising trade association in the world. The move comes on the heels of significant business growth, primarily in the US, Europe, and [...]

• Rubicon Project Appoints Sarah Harden to Board of Directors

  5 years ago News

  

  Rubicon Project, the global exchange for advertising, today announces the appointment of Sarah Harden, chief executive officer of Hello Sunshine, to its board of directors. Sarah brings more than two decades of experience in digital media, entertainment and direct-to-consumer video [...]

• ID5 Releases Its Universal ID Solution Via Prebid

  5 years ago News

  

  ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech platforms globally. Publishers can retrieve the ID5 ID, store it on a first party cookie and pass [...]

• Brand Expectations for China Are High, with Hopes Pinned on E-commerce and Social

  5 years ago News

  

  China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk - with brands committing big spend to the market. Over half (53%) of the senior brand marketers surveyed [...]

• Taptica International Rebrand Reflects Video Advertising Leadership

  5 years ago News

  

  Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US. [...]

• Bidstack Reveals Results of Independent Study by Lumen Research

  5 years ago News

  

  Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict visual engagement with advertisements across several of its gaming titles. The study was carried out by [...]

• Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

  5 years ago News

  

  Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x. Centro, a global provider of advertising technology, operates Basis, a [...]