PressBox Articles

• FreeWheel Releases 'The Delicate Art of Balancing Ad Load'

  5 years ago News

  

  The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, The Delicate Art of Balancing Ad Load, which aims to provide an overview of current ad load across European premium programmers and help to better craft [...]

• BDG Taps Rubicon Project As Preferred Partner for Private Marketplace Deals

  5 years ago News

  

  Bustle Digital Group (BDG), the fastest growing media publisher reaching a young audience, announced this week that it has chosen Rubicon Project as its preferred partner in executing private marketplace deals (PMPs) with programmatic media buyers. Evan Pfeffer, Vice President, Programmatic [...]

• Silverbullet Acquires Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

  5 years ago News

  

  Silverbullet, the data-smart marketing services company, today announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s [...]

• 24sata and Njuskalo Selects Permutive as its First Data Management Platform

  5 years ago News

  

  Permutive, the publisher-focused DMP, today announces it has been appointed by the largest media company in Croatia, 24sata and Njuskalo – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising. With Permutive’s DMP, [...]

• Gérald Sauvageon (Ex-Google Head of Broadcast/Entertainment) joins Smart AdServer

  5 years ago News

  

  Smart AdServer, an independent adtech platform, has appointed Gérald Sauvageon - previously head of broadcast/entertainment at Google - as senior VP sales video/addressable TV. This appointment comes at a time of accelerating growth for the French ad tech company, whose [...]

• Robert Webster Joins InfoSum as Director, Strategy Consulting

  5 years ago News

  

  InfoSum today announced that industry veteran, Robert Webster, has joined the company as Director, Strategy Consulting. In this new commercial role, Robert will bring his vast amount of experience to help InfoSum onboard new enterprise clients and solve complex challenges [...]

• Caters News Agency Partners with Primis for Content Syndication

  5 years ago News

  

  Primis, the video discovery platform, has reached an agreement with Caters News Agency, the UK’s leading independent photo and news agency, to distribute their online archive and access to millions of images and digital assets across the Primis network. This [...]

• IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme

  5 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced a threat alert on 404bot, a growing bot scheme generating fake browser data and creating fabricated URLs in order to steal advertisers’ media spend. The 404bot capitalises on [...]

• First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

  5 years ago News

  

  The first-ever programmatic in-game advertising campaign to be independently verified has seen a 23% increase in viewability of ads — compared to traditional digital advertising. In the pilot, in-game advertising platform Anzu and military-grade cybersecurity company CHEQ delivered the first-ever ad-verification [...]

• Peer39 Releases January 2020 Benchmark Report

  5 years ago News

  

  A recent IAB report found that 94% of marketers are using blacklists to tackle brand safety. With this in mind, Peer39 conducted research examining how much news content is brand safe and discovered there is USD$15m of suitable inventory in [...]