PressBox Articles
Prebid Mobile for Header Bidding: How to Add PubNative as a Bidder
As part of the Prebid Mobile Committee, PubNative encourages mobile publishers to implement in-app bidding with support and ease, allowing increased access to buyers. As strong advocates for transparency in the mobile advertising ecosystem, PubNative actively contributes to Prebid.org, an [...]
United Despite Crisis: How Social Media is Keeping the UK Connected
As Coronavirus continues to disrupt business, social media usage has become a core area of concern for advertisers, proving a tricky area to capitalise on as impressions frequently fail to translate into revenue. Yet brands have also been quick to [...]
FreeWheel and Adform Launch Programmatic Buying Initiative for Premium Video in Europe
FreeWheel, a Comcast Company and provider of the industry’s leading video advertising software, has today (13th May) announced an expansion of its European partnership with Adform, the integrated advertising platform. The partnership will make programmatic buying via their respective softwares [...]
Sojern Launches New Interactive COVID-19 Travel Insights Dashboard
Sojern, a leading provider of digital travel marketing solutions, today (13th May) launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern’s customers, partners and industry leaders to forecast travel demand and make informed decisions [...]
Sojern Reveals Latest COVID-19 Impact on Middle East and Africa Travel
With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share current Middle East and Africa (MEA) travel trends. These insights are based on data collected on the 11th May, [...]
Sojern Releases Latest Findings on COVID-19 Travel Impact
With access to real-time travel audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the current travel trends at the forefront of marketers’ minds. These insights are based on data collected on the [...]
Zeotap Named "Cool Vendor" By Gartner
Zeotap, a leading customer intelligence platform, has announced that it has been included in the 2020 Cool Vendors In Advertising Report 1 by Gartner. “We consider our recognition as confirmation of our mission to empower companies to unlock the power of [...]
IAB Europe Launches Comprehensive Guide to Navigating the ‘Post-Third-Party Cookie’ Era
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. The guide, which has been developed [...]
Impact Drives Expansion Across EMEA With Key Hires
Impact, the global leader in partnership automation, has announced the appointment of seven new members to its Finance, Business Development, Agency and Enterprise Sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]
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