PressBox Articles

• Unruly Finds UK Consumers Want Ads to Make Them Feel More Informed

  5 years ago News

  

  A study by video ad tech company Unruly reveals COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences; only 5% think brands should pause their advertising; and 35% want ads to make them feel warm or happy. "Keep on [...]

• PubNative Tests CTV Solution AdCast to Reach Users in a Highly Engaged Setting

  5 years ago News

  

  PubNative, a leading mobile monetisation platform and programmatic ad exchange, is expanding its product lineup with connected TV solution AdCast. The advanced product allows in-app ads to be streamed to a TV screen and is tailored to mobile-first publishers and [...]

• IAS Reveals Key Insights from Coronavirus Ad Adjaceny Study

  5 years ago News

  

  Integral Ad Science (IAS) ran a rapid response online survey to determine consumer perceptions concerning coronavirus content. This insight provides context for marketers looking to understand if and how consumers are changing their online content consumption habits, and what brands [...]

• Nano Interactive Announces Funding for Global Expansion of Intent Targeting Platform

  5 years ago News

  

  European leaders in intent targeting Nano Interactive Group Limited (“Nano”) have announced new funding of £5.5m to further boost their privacy friendly targeting platform. Nano received £5.5m in capital investment from Maven Capital Partners, Clydesdale and Yorkshire Bank and existing [...]

• Senior DOOH Expert Jeremy Taylor Joins Anzu.io as VP EMEA

  5 years ago News

  

  Former DOOH.com managing partner Jeremy Taylor (pictured below) joins global in-game advertising platform Anzu.io as VP EMEA today [7 April 2020]. Taylor brings a wealth of expertise in digital and digital out of home (DOOH) advertising, having held senior planning [...]

• DoubleVerify Extends Media Quality Authentication to Pinterest

  5 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today [6th April 2020] announced an integration with Pinterest that enables advertisers to authenticate ad viewability, as well as identify digital ad fraud and sophisticated invalid traffic [...]

• New EMEA Video Platform Union Launches in London

  5 years ago News

  

  Union, the new joint venture of 5 leading video technology providers has now launched to enable global brands to activate video campaigns on the sites that really matter to their local audiences. Union and its founding members PlayAD, Project Agora, [...]

• IAS Report Finds UK Mobile Ad Performance Exceeds Global Benchmarks

  5 years ago News

  

  Integral Ad Science's (IAS) Media Quality Report for H2 2019 has revealed that the UK has outperformed global benchmarks in mobile ad quality. For the UK, viewability* of mobile web video inventory hit 70.7% in H2 2019, exceeding the 70% in-view [...]

• Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites

  5 years ago News

  

  News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the [...]

• Europe in Isolation: a New OnAudience.com Mobility Report

  5 years ago News

  

  OnAudience.com, the London-based big data company that specialises in data analysis and digital marketing, has taken a closer look at the response of European citizens to the lockdown and self-quarantine measures imposed by their governments. Data experts tracked the behaviour [...]