PressBox Articles

• COVID-19: Insights on Travel Impact

  5 years ago News

  

  With more than 118,000 infected as of March 10th, COVID-19 is having and will continue to have a significant impact on many industries. The travel industry is no exception, and in fact, maybe the hardest hit. Sojern has analysed the [...]

• Primis Earns TAG Certified Against Fraud Seal for Third Year Running

  5 years ago News

  

  For the third year in a row, Primis, an industry leader in video discovery technology, has officially been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal [...]

• MG Motor UK Makes In-Game Advertising Play in DiRT Rally 2.0, with Bidstack & TMWI

  5 years ago News

  

  MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack, and digital marketing and media agency tmwi, has allowed MG to feature in Codemaster’s iconic DiRT Rally [...]

• M&C Saatchi Performance to Double Indonesia Team

  5 years ago News

  

  M&C Saatchi Performance, global digital media agency, consolidates its presence in the Asia Pacific region growing its Indonesia team by 2x. As well as its Jakarta office, the agency has offices across APAC, in Singapore, India and Australia. The first [...]

• Criteo Announces New Traffic Generation Solution

  5 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased [...]

• Integral Ad Science Names Lisa Nadler as Chief Human Resources Officer

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Lisa Nadler as Chief Human Resources Officer. Nadler, who most recently served as Chief Human Resources Officer at Shutterstock, is a seasoned executive who [...]

• FreeWheel Releases 'The Delicate Art of Balancing Ad Load'

  5 years ago News

  

  The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, The Delicate Art of Balancing Ad Load, which aims to provide an overview of current ad load across European premium programmers and help to better craft [...]

• BDG Taps Rubicon Project As Preferred Partner for Private Marketplace Deals

  5 years ago News

  

  Bustle Digital Group (BDG), the fastest growing media publisher reaching a young audience, announced this week that it has chosen Rubicon Project as its preferred partner in executing private marketplace deals (PMPs) with programmatic media buyers. Evan Pfeffer, Vice President, Programmatic [...]

• Silverbullet Acquires Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

  5 years ago News

  

  Silverbullet, the data-smart marketing services company, today announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s [...]

• 24sata and Njuskalo Selects Permutive as its First Data Management Platform

  5 years ago News

  

  Permutive, the publisher-focused DMP, today announces it has been appointed by the largest media company in Croatia, 24sata and Njuskalo – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising. With Permutive’s DMP, [...]