PressBox Articles

• Rubicon Project & Telaria to Combine to Form Largest Independent Sell-Side Advertising Platform

  5 years ago News

  

  Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimises yield for leading video publishers, announced today that they have entered into a definitive agreement to combine in a stock-for-stock merger. The [...]

• Bidstack Lands £10m Agency Trade Deal

  5 years ago News

  

  Bidstack, the in-game advertising group, has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising. Bidstack has been trailblazing the in-game ad category since it was listed on the London [...]

• Smart Acquires DSP LiquidM

  5 years ago News

  

  Smart AdServer, a leading independent ad monetisation platform, today announces its acquisition of LiquidM, the Bertelsmann-owned, global demand-side platform (DSP) based in Berlin. LiquidM’s technology will be integrated into Smart’s technology stack to offer digital advertisers, agencies and trading desks [...]

• Impact Announces New Client Additions

  5 years ago News

  

  Impact, a global leader in Partnership Automation, announced new additions to its growing customer roster. Throughout 2019, Impact has added more than 350 new clients, an increase of more than 50% over last year. This caps a landmark year for the [...]

• Adverity to Provide Open Access to Sources with SAP Data Warehouse Cloud

  5 years ago News

  

  Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently [...]

• PubNative Announces Strategic Partnership with Leading Japanese SSP fluct

  5 years ago News

  

  PubNative GmbH announced today that it has started trading programmatic (RTB) transactions with Japanese SSP fluct (HQ Tokyo, CEO Ken Doi), which operates an advertising platform and media business, to further accelerate its international reach and build connections between US/EU [...]

• Primis Partners with Reuters for Content Syndication

  5 years ago News

  

  Primis, The Video Discovery Platform has upgraded its ongoing partnership with Reuters to distribute its content across the Primis network. This partnership will allow Primis to add a high quality content provider to its extensive video content library. Reuters video [...]

• Broadsign and Adform Streamline Global Programmatic Omnichannel Media Buys

  5 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent [...]

• Ogury Raises USD$50m (£38m) for International Expansion and to Power Technology Innovation

  5 years ago News

  Ogury, the creator of the first digital marketing engine driven by user choice, announces today that it raised USD$50m (£38m); enabling the company to accelerate its product innovation and customer growth in the US, Europe and APAC. The funding was [...]

• Primis to Support ID5 Universal ID

  5 years ago News

  

  Primis, The Video Discovery Platform has joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user [...]