PressBox Articles

• Illuma Develops Peer Group Targeting Technology

  5 years ago News

  

  Illuma Technology, an independent contextual AI specialist in London, has developed an audience expansion technology called Peer Group Targeting®, which it claims solves some of the issues facing the advertising industry with the declining viability of the cookie - namely, [...]

• Toplitz Productions Signs Exclusive Partnership with Anzu.io

  5 years ago News

  The in-game advertising platform Anzu.io today announced it has signed an exclusive partnership to bring in-game ads to video game publisher Toplitz Productions. The two-year contract allows Toplitz Productions to integrate selected games across all platforms, making their games accessible [...]

• PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES

  5 years ago News

  

  Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department and advertising technology of award-winning German mobile publisher TVSMILES GmbH to further strengthen its position in the mobile ecosystem and [...]

• Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement

  5 years ago News

  

  Tru Optik, the audience intelligence and data-management platform (DMP) operating across Connected TV (CTV), today announced a partnership with Anzu.io, a leading blended in-game advertising platform that brings real-world ads into video gaming and esports, to make first and third-party [...]

• ELEAGUE and Anzu.io Announce Strategic Global Partnership

  5 years ago News

  

  ELEAGUE and in-game advertising platform Anzu.io today announced a unique partnership that will elevate advertising in gaming and esports. Anzu has been redefining digital advertising by seamlessly integrating immersive ads into gameplay and introducing real-time data and programmatic to the [...]

• Placements.io Expands Into EMEA to Serve Growing Local Client Base

  5 years ago News

  

  Placements.io, a leader in revenue and billing management for media companies, today announced that the company is expanding into EMEA, starting with an office in London. The company is also announcing the appointment of Fleur Bennett as senior director of [...]

• Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition

  5 years ago News

  

  Impact, a global leader in Partnership Automation, today (14th November 2019) announced an expansion of Impact’s Partnership Cloud, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place. These capabilities give mobile [...]

• DoubleVerify Acquires Ad-Juster

  5 years ago News

  

  DoubleVerify, a leading independent platform for digital media measurement and analytics, today announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimise their ad [...]

• Bidstack Sponsors NFG’s FIFA 20 Kit

  5 years ago News

  

  Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s [...]

• Rubicon Project Announces Integration with LiveRamp's IdentityLink

  5 years ago News

  

  Rubicon Project, the global exchange for advertising, announced an integration with LiveRamp and its IdentityLink graph. The integration allows identity to be efficiently passed in real time and enables a more consistent view of the consumer. LiveRamp’s IdentityLink is a neutral, [...]