PressBox Articles

• Onetag Launches Industry's First AI Smart Curation Platform

  7 months ago News

  

  Leading programmatic advertising platform Onetag today, June 11th, 2024, announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs, and curation partners more accurately achieve their campaign objectives.  The Smart Curation platform [...]

• First-id Partners with Webedia Spain to Expand its Cookieless Media Network

  7 months ago News

  

  First-id, the first-party identification solution that is revolutionising the French market, is partnering with Webedia to position itself at the forefront of advertising innovation in the digital media sector. By integrating First-id, Webedia will be able to create its own Webedia [...]

• DanAds & Brand Metrics Join Forces to Transform Advertising with Advanced Brand Lift Insights

  7 months ago News

  

  DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This [...]

• Revolutionising CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

  7 months ago News

  

  GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released new data around superior attention measurement and engagement across GumGum’s Connected TV (CTV) ad unit, In-Video.  In-Video [...]

• Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%

  7 months ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences.  Conducted in partnership with global media agency OMD, the research initiative facilitated live [...]

• Nexxen Strengthens UK Presence with Strategic Commercial Hires

  7 months ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), recently expanded its UK team, adding three new roles to its Commercial organisation. Specifically, Nexxen has hired Neil Cooke as enterprise sales director, Luc [...]

• Conscious Media Partners with Greenbids to Enhance Performance & Cut Carbon Impact

  7 months ago News

  

  Conscious Media, the sustainable digital media partner for brands in the MENA region, announced an exclusive collaboration with Greenbids, a pioneering tech company established in 2022. Greenbids has developed cutting-edge technology leveraging machine learning (ML) and artificial intelligence (AI) to [...]

• PubMatic Announces Promotion of Frankie Warne to Senior Director, Advertiser Solutions, UK 

  7 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (June 4th, 2024) announced that Frankie Warne has been promoted to the position of senior director, advertiser solutions, UK. In this new role, Frankie Warne will be [...]

• OpenX Announces International Expansion of TV by OpenX Alongside US Enhancements

  7 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (June 4th, 2024)  announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom. In parallel, OpenX is enhancing TV [...]

• Prisma Media Solutions Experience of the Unique Identifier Solution: First-id

  7 months ago News

  

  Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID, and First-id, in order to [...]