PressBox Articles

• Invibes se posiciona con fuerza ante el futuro cookieless

  8 months ago News

  

  Invibes Advertising (Invibes), empresa tecnológica internacional especializada en innovación publicitaria digital, se posiciona con fuerza ante el futuro sin cookies con su innovadora API Invibes Handshake para complementar su solución de correo electrónico con hash. Aunque Google ha vuelto a aplazar [...]

• Invibes Leads the Way in Cookieless Targeting Alternatives

  8 months ago News

  

  Invibes Advertising (Invibes) an international technology company specialising in digital advertising innovation, embraces the cookieless future with its innovative Invibes Handshake API to complement its hashed email solution.  Although Google has once again deferred the phase-out of third-party cookies in Chrome, [...]

• Invibes ouvre la voie à des alternatives de ciblage sans cookies

  8 months ago News

  

  Invibes Advertising (Invibes), société technologique internationale spécialisée dans l’innovation publicitaire digitale, se tourne vers le futur sans cookies avec son API novatrice Invibes Handshake qui complète sa technologie d’emails hashés. Bien que Google ait une nouvelle fois reporté la suppression progressive [...]

• IAS Report - The State of Brand Safety in Singapore

  8 months ago News

  

  Today, (May 28th, 2024) Integral Ad Science (IAS) announced a Singapore-focused State of Brand Safety Study that uncovers the impact the ad environment has on Singaporean perceptions of brands and their advertising. Brand safety remains a priority for marketers across the [...]

• Global Sustaintech Platform IMPACT+ Hires Converteo’s Séverine Loeuille to Lead Marketing Team   

  8 months ago News

  

  IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (May 28th, 2024) announced it has hired Séverine Loeuille as its new global marketing director.  Loeuille, who has worked in digital marketing for a [...]

• Teads’ Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns

  8 months ago News

  

  A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14% of UK consumers say they are planning [...]

• Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

  8 months ago News

  

  Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 23rd, 2024) a new strategic partnership with Linqia, the premier influencer marketing partner for the world’s leading brands, [...]

• Gil Sommer to Lead Product Functions at OpenX

  8 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (May 22nd, 2024) announced the promotion of Gil Sommer to VP, global product. In this new capacity, Sommer will be responsible for product management, design, and marketplace quality [...]

• EX.CO Announces New Video Solution for Ad Management Partners

  8 months ago News

  

  EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (May 22nd, 2024) announced the launch of advanced video content and monetisation solutions designed specifically for ad management partners (also referred to as sales [...]

• Adsquare Selects PubMatic to Enhance Omnichannel Campaign Targeting

  8 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (May 22nd, 2024) announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side [...]