PressBox Articles

• Captify Launches Search-a-Like Audience Technology

  8 months ago News

  

  Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [...]

• 57% of Nano Gen Z Panel Respondents Say Rising Living Costs Directly Impact Their Finances

  8 months ago News

  

  Nano Interactive, leader in ID-free targeting solutions, has released the findings from its Gen Z panel survey, which sheds light on Gen Z’s priorities and concerns, with self-discovery, wellbeing, and lifestyle core to their day-to-day despite financial constraints.Of the 1,004 [...]

• Adlook Announces Kuba Kossut as New Chief Executive Officer

  8 months ago News

  

  Adlook, a next-generation brand growth platform, today (May 21st, 2024) announced Kuba Kossut as the company’s new chief executive officer. Kossut joined Adlook in early 2024 as the global vice president of market entry strategy – overseeing global development initiatives [...]

• BRAVE to Lead the Way in Sustainability for Branding Campaigns Using Scope3 Data

  8 months ago News

  

  BRAVE, the leading supply-side platform (SSP), today (May 20th, 2024) unveiled its new deal with Scope3, the collaborative sustainability platform decarbonising media and advertising. Working with Scope3 is set to enrich BRAVE’s omnichannel inventory by making carbon emissions data accessible, [...]

• Yahoo Academy Culminates with a Toughest-Ever Pitch-Off for Australian Charity ‘Musicians Making a Difference’

  8 months ago News

  

  Yahoo’s annual industry-leading talent programme, Yahoo Academy, has concluded, closing with a competitive pitch-off event for Musicians Making A Difference (MMAD).   Thirty delegates from Australia and Singapore’s media and advertising industry responded to the pitch brief, ‘Make MMAD famous’, utilising the [...]

• Stagwell (STGW) & Nexxen Partner to Accelerate Seamless Audience Discovery for Marketers

  8 months ago News

  

  Stagwell, the challenger network built to transform marketing, and Nexxen, a global advertising technology company comprising unified demand-side and supply-side platforms, with deep expertise in video and connected TV (“CTV”), today (May 16th, 2024) announced a partnership to offer an [...]

• Amplified Intelligence Launches New Self-Serve Measurement Tool 

  8 months ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has today (15th May, 2024) debuted a new self-service iteration of its attentionPROVE® solution. Launching in multiple global markets – including the US, UK, and Australia – the tool will empower agencies [...]

• StackAdapt Appoints Ryan Nelsen as Chief Marketing Officer

  8 months ago News

  

  StackAdapt, the leading multi-channel advertising platform, is proud to announce the appointment of Ryan Nelsen as Chief Marketing Officer. Nelsen brings 17 years of strategic marketing expertise and leadership to his role in support of StackAdapt’s mission and remarkable client [...]

• Creative Effectiveness Platform DAIVID Hires Eli Drake as its New Head of Data Science

  8 months ago News

  

  Creative effectiveness platform DAIVID announced it has hired Eli Drake as its new head of data science. Eli, who has worked as a business intelligence and research analyst for almost two decades across a range of different sectors, will help to [...]

• Index Exchange Welcomes Cadi Jones as New Senior Vice President Europe

  8 months ago News

  

  Index Exchange Inc., the global advertising supply-side platform, today (May 14th, 2024) announced the appointment of Cadi Jones as senior vice president, Europe.  Jones will spearhead the strategic direction and execution of Index’s operations across Europe, with a focus on aligning the [...]