PressBox Articles
Cannes Lions 2024 Tech Highlights: Federico Salvitti of MINT on Six Transformative Advertising Trends
Cannes Lions 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry. MINT, a [...]
Verve Appoints Alex Stil as Chief Commercial Officer to Lead the Expansion of its Demand-Side Business
Verve Group SE is pleased to announce the appointment of Alex Stil as its new chief commercial officer who will lead the expansion of the demand side business. Alex brings extensive experience in digital media, brand management, and agency ecosystems, [...]
Only 48% of UK Publishers are Actively Preparing for the Cookieless Future - New Teads’ Study Finds
The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on Teads’ SSP, publishers, and advertisers are navigating uncharted territory. This [...]
Overwolf Hires Former Epic Games & Twitch Senior Leaders to Grow Global Brand Partnerships Team
Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today (July 3rd, 2024) announced the global expansion of its brand partnerships team. The newly appointed team members include Nathan Lindberg as US head of brand [...]
KameraOne & Viously Elevate Video Content Play & Monetisation
KameraOne, the leading short clips media company serving global audiences, and Viously, the cutting-edge ad tech and monetisation leader, have joined forces to provide a unique solution for publishers and platforms of all sizes. This collaboration brings together the best content, [...]
Wort & Bild Verlag Now Works with goTom: A New Milestone
The Wort & Bild Verlag, known for the Apotheken Umschau, is now utilising goTom's comprehensive SaaS solution to optimise its digital marketing processes. Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the [...]
Equativ Appoints Rueben Vijaratnam as Managing Director SEA
Equativ, the leading global independent ad platform, announces leadership changes. A new managing director joins the Singapore office to build a demand-focused strategy and lead Equativ to even greater success. With significant experience in sales within the region, Rueben Vijaratnam [...]
Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising
Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their [...]
Greenbids Announces Compliance with GARM’s Global Framework
Greenbids, a trailblazer in sustainable advertising solutions, is excited to announce its compliance with the Global Alliance for Responsible Media (GARM) framework to measure media’s carbon emissions. This achievement, under the auspices of the World Federation of Advertisers (WFA), underscores [...]
ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership
ThisThat, the global award-winning data company revolutionising advertising metrics for the new era of community-led advertising, is proud to announce the expansion of its partnership with RhythmInfluence, a premier influencer marketing company and part of Nexxen Group LLC. RhythmInfluence has [...]
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