PressBox Articles
Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising
Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated media buying strategies. This collaboration empowers media buyers to optimise campaigns based on real attention metrics, ensuring greater efficiency and [...]
Driving Results: VIOOH & JCDecaux Mexico Elevate the Mazda CX-70 Launch Through Programmatic DOOH Campaign
Today, February 25th, 2025, JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, is proud to announce the results of a successful programmatic digital-out-of-home (DOOH) campaign, executed in collaboration with VIOOH, a premium global DOOH supply-side platform (SSP), [...]
DoubleVerify Launches Content-Level Controls on Meta
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 18th, 2025) announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability, [...]
Cedara & Adnuntius Partner to Drive Sustainability in Programmatic Advertising
Adnuntius, a next-generation advertising and marketing platform connecting publishers and media buyers, has partnered with Cedara, the Carbon Intelligence Platform, to drive sustainability in the digital advertising ecosystem. This collaboration will empower Adnuntius with granular carbon measurement capabilities across its [...]
Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation Platform
Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with Utiq, the European ad tech company with a fully consented, privacy-compliant, telco-powered first-party identifier. The collaboration allows Onetag customers in key European markets to activate [...]
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