PressBox Articles

• VIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan

  2 weeks ago News

  

  MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today (April 1st, 2025) launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available [...]

• NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation

  2 weeks ago News

  

  NumberEight, a global leader in privacy-first, ID-less data solutions, is excited to announce a strategic partnership with Carbonatix, a pioneer in programmatic digital audio advertising.  This collaboration integrates NumberEight’s Affinity Audience solution into Carbonatix’s advanced audio ecosystem—powering both web-based text-to-speech (TTS) [...]

• Chalice AI Launches in EMEA, Led by Managing Director Freddie Turner

  2 weeks ago News

  

  Chalice AI, the US-based advertising technology company, today (April 1st, 2025) announces its expansion into the EMEA market, led by Freddie Turner, former managing director of MiQ UK. This marks a significant milestone in Chalice AI's mission to revolutionise advertising [...]

• Mass Mutual Campaign Starring NCAA Star Flau’jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads

  2 weeks ago News

  

  A Mass Mutual ad starring NCAA basketball star Flau’jae Johnson, tennis champion Madison Keys, and World Cup winner Christen Press tops a chart of the most emotionally engaging March Madness ads (so far). WIth the annual NCAA tournament in full swing, [...]

• Kinetiq & DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights

  3 weeks ago News

  

  Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate [...]

• Opti Digital Launches Ad Manager Hub: The Next-Gen SaaS Platform for Publishers

  3 weeks ago News

  

  Opti Digital, a rising leader in the ad tech industry since its founding in 2018, is proud to announce a significant milestone: Its Ad Manager Hub, previously an in-house management tool, is now available globally as a powerful SaaS platform [...]

• MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory

  3 weeks ago News

  

  MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [...]

• Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth

  3 weeks ago News

  

  Invibes Advertising (Invibes), an advanced technology company specialising in digital advertising, announces the appointments of Stève Saleyron and Stéphane Allard to key positions to support its acceleration in France and internationally.  These strategic appointments underscore the Group's commitment to unlocking the full  potential [...]

• Invibes Advertising annonce deux nominations stratégiques pour accélérer sa croissance

  3 weeks ago News

  

  Invibes Advertising (Invibes), société de technologie avancée spécialisée dans la publicité digitale, annonce la nomination de Stève Saleyron et Stéphane Allard à des postes clés pour accompagner son accélération en France et à l’international.  Ces nominations s’inscrivent dans la volonté du [...]

• JWP Connatix Announces Industry Innovator & Leader, John Nardone, as Chief Executive Officer

  3 weeks ago News

  

  JWP Connatix (JWPC), a leading video technology and monetisation platform, announced that John Nardone has joined the company as chief executive officer, effective March 24th, 2025. Nardone will lead JWP Connatix into its next phase of strategic growth, following the company's [...]