PressBox Articles

• US Election Generates Nearly 20 x More UK Reader Interest Than Budget

  3 weeks ago News

  

  Britain’s fascination with the race for the White House was laid bare last week, with the US election generating nearly twenty times the amount of interest amongst UK readers than our own Budget, data from content recommendation platform Taboola shows. Between [...]

• LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner

  3 weeks ago News

  

  LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global commerce media company, Criteo. Empowering retailers to do more with their data to deliver more effective advertising campaigns, its launch partner is Boots, the [...]

• Women in Retail Media Collective Debuts to Champion Female Leaders in the Booming Retail Media Space

  3 weeks ago News

  

  Supported by Pentaleap, Skai, FMCG Guys, and IAB Europe, with over 20 members representing major RMNs, technology firms, and industry bodies. The retail media industry is experiencing unprecedented growth, projected to reach USD$125bn (£96.9bn)by 2026 with an annual growth rate [...]

• Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers

  4 weeks ago News

  

  The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025.  Unveiled at Yahoo’s [...]

• TeqBlaze Launches an SPO Toolkit - New Solution for  Supply Chain Optimisation 

  4 weeks ago News

  

  TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make [...]

• Content Ignite is Now a Google Certified Publishing Partner

  4 weeks ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP). The GCPP certification required an extensive multi-step evaluation, emphasising Content Ignite's commitment to exceptional service, company growth, and surpassing [...]

• Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory

  4 weeks ago News

  

  Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature.  This new capability from Google’s SSP provides advertisers with a powerful tool to [...]

• Ford estrena su nueva campaña digital dirigida a 'Thrivers' para el lanzamiento de su Explorer 100% eléctrico

  4 weeks ago News

  

  Ford España ha lanzado su nueva campaña de video digital en formato in-feed para el lanzamiento del Explorer 100% eléctrico. De la mano de su agencia Mindshare y de Invibes Advertising (Invibes), líder en innovación publicitaria digital, Ford estrena en [...]

• Ford Launches New Digital Campaign Targeting 'Thrivers' for its All-Electric Explorer Debut

  4 weeks ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, partners with Ford Spain to launch an in-feed digital campaign promoting the new 100% electric Explorer. ​​With the support of its agency Mindshare and the advertising technology company Invibes, Ford deployed [...]

• VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks

  4 weeks ago News

  

  Today (November 6th, 2024),  VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner [...]