PressBox Articles

• Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

  9 months ago News

  

  Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level [...]

• Yahoo Launches Identity Solutions for CTV Bridging the Gap Across Channels & Enhancing Performance

  9 months ago News

  

  Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID and Next-Gen Solutions products made available for CTV buys through the Yahoo DSP in Australia and Singapore.  It will allow advertisers [...]

• LiveScore Partners with Permutive to Kick Off New Audience Data Platform Ahead of Euros 2024

  9 months ago News

  

  LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience Data Platform, 'OnTarget’. The new product, which utilises Permutive's 100% addressable [...]

• Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK

  9 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's premier entertainment and communications companies, to enable advertisers to reach UK audiences [...]

• AlgoriX Announces Frederic Liow's Promotion to Chief Revenue & Operations Officer

  9 months ago News

  

  AlgoriX, an independent global media and technology company providing top-tier advertising technology solutions to publishers and advertisers, has promoted Frederic Liow as its new chief revenue and operations officer.  Liow, previously the company's senior vice president of revenue & growth, will [...]

• Yahoo Academy Announces Class of 2024

  9 months ago News

  

  Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 programme.  Now in its 13th year, the Yahoo Academy has a stellar track record as [...]

• Zefr & IPG Mediabrands Launch Partnership to Combat Misinformation

  9 months ago News

  

  IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and investment unit, MAGNA, and powered by tech-driven performance [...]

• OpenX Promotes Mitchell Greenway to Managing Director, APAC

  9 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 17th, 2024) announced the promotion of Mitchell Greenway to managing director, APAC. In his new role, Greenway will lead OpenX's operations across Australia, India, Japan, New Zealand, [...]

• Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic Advisor

  9 months ago News

  

  Ogilvy UK Vice Chairman Rory Sutherland has joined global creative effectiveness platform DAIVID as a strategic advisor. A leading figure within the ad industry for more than 35 years, Sutherland will take an active role in DAIVID’s advisory board, where his [...]

• Pixability Teams Up With Cedara to Provide Brands & Agencies With an Emissions Management Solution for YouTube

  9 months ago News

  

  Pixability, a leader in AI-driven contextual targeting, brand suitability, and performance on YouTube and CTV, today (April 16th, 2024) announced a partnership with Cedara, the Carbon Intelligence Platform. The partnership is focused on reducing carbon emissions from YouTube ad campaigns [...]