PressBox Articles

• Digital Element Named “Data Solution of the Year for Marketing” in 5th Annual Data Breakthrough Awards Programme

  9 months ago News

  

  Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5th annual Data Breakthrough Awards programme [...]

• PubMatic Partners with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modelling Capability for Advertisers

  9 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (April 16th, 2024) announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers.  This collaboration, a first-of-its-kind in the market, leverages [...]

• impact.com Names Nikolai Lundstrøm Brink as Country Manager Denmark

  9 months ago News

  

  impact.com, the world’s standard, leading partnership management platform, has named Nikolai Lundstrøm Brink as country manager, Denmark. He will operate out of impact.com’s office in Aarhus. In his new role, Nikolai will be charged with growing impact.com to become the [...]

• Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers

  9 months ago News

  

  Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand safety and suitability measurement product with TikTok. Global advertisers will now have the ability to deploy advanced brand suitability controls, [...]

• Kevel Certified as a Most Loved Workplace

  9 months ago News

  

  Kevel has become certified as a Most Loved Workplace® backed by the research and analysis of Best Practice Institute (BPI). Most Loved Workplace (MLW) validation provides the most comprehensive look at workplace sentiment for organisations today. “Kevel’s driving philosophy regarding the [...]

• Zeotap Advances in the Telco Industry with Strategic Business Initiatives

  9 months ago News

  

  Zeotap, the European enterprise customer data solutions provider, is rapidly emerging as a cornerstone in the telecommunications industry through strategic initiatives. By securing deals with major telecom giants like Virgin Media O2, Sky, and TIM, Zeotap has expanded its market [...]

• Connatix Promotes Dor Leitman to Chief Technology Officer

  9 months ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, today (April 16th, 2024) commemorated its 10th year of delivering groundbreaking video solutions by announcing the promotion of Dor Leitman to chief technology officer (CTO), ensuring continuous elevation of [...]

• MINT annonce la nomination d’Eric Duchamp, ex-Procter & Gamble et WPP, au poste de Senior Growth Advisor pour poursuivre l’accélération de sa croissance mondiale   

  9 months ago News

  

  MINT, société internationale de solutions logicielles d’entreprise qui révolutionnent la gestion et l’optimisation des investissements publicitaires digitaux (Advertising Resource Management), a annoncé aujourd’hui une croissance record pour 2023 avec une hausse de 40 % de son chiffre d’affaires et une [...]

• Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

  9 months ago News

  

  Equativ, the global independent ad tech company, today (April 15th, 2024) announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive [...]

• Opti Digital Appoints Olly Aulakh as CRO to Lead Ongoing High-Growth Phase

  9 months ago News

  

  Opti Digital, an advertising technology platform that helps media publishers optimise their revenues, has recently announced the appointment of Olly Aulakh as chief revenue officer (CRO). This decision is part of the company's ongoing expansion strategy, following a solid 33% [...]