PressBox Articles

• Opti Digital Partners with Prohaska Consulting to Drive North America Expansion

  9 months ago News

  

  Opti Digital, the European AdTech platform, has announced a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital's initial entry in North America, following its official market entry last year. Opti Digital, [...]

• Azerion Appoints Roxanne Harley as Head of Growth UK

  9 months ago News

  

  Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the promotion of Roxanne Harley to Head of Growth in a role that will see her spearhead a new team that drives Azerion’s UK commercial growth initiatives.  [...]

• New research by DoubleVerify indicates UK is underperforming in Brand Suitability

  9 months ago News

  

  DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual DV Global Insights: 2024 Trends Report. The report reveals that the UK is lagging behind in terms of brand safety, [...]

• Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing Week

  9 months ago News

  

  UK holiday park operator is nominated for accelerating activation using first-party data. Parkdean Resorts is thrilled to be shortlisted for this prestigious award, having started their first-party data activation six months ago, this holiday park operator is going from strength [...]

• ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities

  9 months ago News

  

  ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a new strategic partnership. This collaboration marks a significant milestone in our mission to provide publishers with the most robust, automated [...]

• AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

  9 months ago News

  

  AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable [...]

• Ford lanza una nueva campaña digital para sus ‘Ford Focus Days’ basada en Smart Targeting de Invibes

  9 months ago News

  

  Durante los meses de junio y julio, Ford España ha lanzado una nueva campaña digital en formato in-feed con el objetivo de alcanzar a un ‘profesional urbano con intención de compra de un nuevo coche’. La innovadora solución Smart Targeting de [...]

• Ford Launches New Digital Campaign for its 'Ford Focus Days' Based on Smart Targeting by Invibes

  9 months ago News

  

  In June and July, Ford Spain has launched a new digital in-feed campaign format with the objective of reaching an 'urban professional with the intention of buying a new car'. The innovative ‘Smart Targeting’ solution from the advertising technology company Invibes [...]

• Azerion Appoints Mark Taylor as New Head of CTV in the UK

  9 months ago News

  

  Azerion, a leading digital entertainment and media platform, is pleased to announce the appointment of Mark Taylor as its new Head of CTV. Taylor will head up the development of Azerion’s CTV offering in the UK, taking it to market [...]

• AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements

  9 months ago News

  

  AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [...]