PressBox Articles

• Pubstack Unveils Q1 2024 Programmatic Data Benchmark

  9 months ago News

  

  Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic Data Benchmark' for the first quarter of 2024. This comprehensive report provides invaluable insights derived from Pubstack's extensive platform data, offering [...]

• Onetag Continues Global Expansion with Four Senior Hires

  10 months ago News

  

  Cookieless curation platform Onetag has bolstered its senior global team with four new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet.  Harry Charalambous joins Onetag [...]

• GumGum Achieves 38% Reduction in Bidstream CO2 Emissions Through Partnership with Assertive Yield

  10 months ago News

  

  GumGum, a contextual-first, global digital advertising platform, today (May 2nd, 2024) announced an impressive 38% reduction in bidstream carbon emissions in 2023 through its partnership with Assertive Yield (AY), a pioneer in AI-driven traffic shaping solution for supply-side platforms (SSPs) [...]

• Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

  10 months ago News

  

  Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level [...]

• Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange

  10 months ago News

  

  Adzymic, global leading dynamic creative platform, announces its collaboration with Adelaide, the leader in attention-based media quality measurement. This partnership aims to integrate advanced attention metrics into Adzymic Premium Exchange (APX), revolutionising the landscape of digital advertising for advertisers and [...]

• Adelaide Adds Digital Media Expert & Pushly CEO Brendan Ripp to Strategic Advisory Board

  10 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, is delighted to welcome Brendan Ripp to its board of advisors. Ripp is currently the CEO of Pushly and a former executive at Time Warner and The Walt Disney Company, with over [...]

• Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation

  10 months ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, has unveiled its latest AI-powered solution, Dynamic Floors, helping global publishers to optimise ad revenue effectively. As a result of the increasingly complex programmatic environment, publishers are demanding more automated control and [...]

• LoopMe Announces the Launch of its AI Academy

  10 months ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (April 30th, 2024) announced the launch of its AI Academy. The Academy aims to develop understanding of AI in media, offering the opportunity to [...]

• OpenX Elevates Joel Meyer to SVP of Engineering

  10 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 30th, 2024) announced the promotion of Joel Meyer to senior vice president of engineering. In this role, Meyer will lead OpenX’s engineering function as programmatic advertising continues [...]

• Anastasia-Nikita Bansal is Named Top Women in Media & Ad Tech by AdExchanger and AdMonsters

  10 months ago News

  

  In recognition of her comprehensive expertise in product development, Anastasia-Nikita Bansal, CEO at TeqBlaze, has been honoured with the 2024 Top Women in Media & Ad Tech Awards (Tech Trailblazers nomination) by AdExchanger and AdMonsters.  Considered one of the most male-dominated [...]