PressBox Articles

• IAB Europe Releases Final European Retail Media Measurement Standards 

  10 months ago News

  

  Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised [...]

• Permutive & Prohaska Consulting Unite in an Exclusive Partnership to Supercharge Data-Driven Revenue Growth for Publishers

  10 months ago News

  

  Permutive, the audience platform that helps premium publishers grow data-driven revenues, today (April 24th, 2024) partnered with Prohaska Consulting, the leading global digital consultancy, to offer unparalleled digital business transformation and technology solutions.  This collaboration will offer access to an acclaimed [...]

• Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV Landscape

  10 months ago News

  

  Deutsche Telekom, majority owner of T-Mobile, unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany.  By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimise [...]

• Nano Partners with Circana to Enhance ID-Free Targeting Solution for CPG Advertisers

  10 months ago News

  

  Nano Interactive, leader in ID-free targeting solutions, has launched a partnership with Circana, the leading advisor on consumer behaviour. The partnership will enable Nano to bolster its identity-free Intent Personas, combining Circana ProScores™ data with sophisticated modelling techniques to allow [...]

• Yieldmo Announces Lindsey DiGiorgio as New Chief Marketing Officer

  10 months ago News

  

  Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, today (April 23rd, 2024) announced the appointment of Lindsey DiGiorgio as chief marketing officer. With over 15 years of experience at some of the [...]

• VIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing Metro

  10 months ago News

  

  Today, (April 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top [...]

• Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

  10 months ago News

  

  Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level [...]

• Yahoo Launches Identity Solutions for CTV Bridging the Gap Across Channels & Enhancing Performance

  10 months ago News

  

  Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID and Next-Gen Solutions products made available for CTV buys through the Yahoo DSP in Australia and Singapore.  It will allow advertisers [...]

• LiveScore Partners with Permutive to Kick Off New Audience Data Platform Ahead of Euros 2024

  10 months ago News

  

  LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience Data Platform, 'OnTarget’. The new product, which utilises Permutive's 100% addressable [...]

• Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK

  10 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's premier entertainment and communications companies, to enable advertisers to reach UK audiences [...]