PressBox Articles

• Clinch Wins 2024 Artificial Intelligence Excellence Award

  10 months ago News

  

  The Business Intelligence Group today (March 20th, 2024) announced that Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, was named a winner in its Artificial Intelligence Excellence Awards programme, [...]

• Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution

  10 months ago News

  

  Lumen Research, the global attention technology company, has announced a rich media attention measurement partnership with Snapchat that allows advertisers to measure attention across the platform’s range of unique advertising formats.  Since 2021, Snapchat has been working with Lumen’s patented eye-tracking [...]

• Kevel Announces Retail Media Cloud™ Ushering in the Age of Differentiation for Retail Media Networks

  10 months ago News

  

  Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products.  The new Retail [...]

• Long-Time Media Research Veteran Josh Chasin Joins Adelaide’s Esteemed Board of Advisors 

  10 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, proudly welcomes Josh Chasin to its board of advisors. A renowned figure in market research and audience measurement, Chasin brings a wealth of expertise from his tenure as chief measurability officer at [...]

• Teqblaze Announces Membership in the IAB Tech Lab as part of its Expanding Strategic Partnership to Advance AdTech 

  10 months ago News

  

  Teqblaze, an innovative full-service white-label advertising technology provider and developer, today (19th March, 2024) announces joining the IAB Tech Lab as a partner. The purpose of joining is to take an even more active part in testing and developing new [...]

• PRISA Media se asocia con First-id para avanzar en el entorno cookieless

  10 months ago News

  

  En un entorno digital que evoluciona rápidamente hacia una era sin cookies de terceros, PRISA Media se posiciona a la vanguardia de la innovación publicitaria al iniciar una prueba de concepto con First-id, la solución de ID first-party que está [...]

• Captify & Samba TV Launch Australia’s First Search & TV Measurement Solution

  10 months ago News

  

  Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 19th, 2024) announced the integration of Captify’s Search Intelligence with Samba TV’s [...]

• PRISA Media Partners with First-id to Advance the Cookie-Free Environment

  10 months ago News

  

  In a digital environment that is rapidly moving towards an era without third-party cookies, PRISA Media is positioning itself at the forefront of advertising innovation by launching a proof of concept with First-id, the first-party identification solution that is changing [...]

• Appodeal & AppHarbr by GeoEdge Announce Partnership to Elevate Mobile App User Experience

  10 months ago News

  

  Appodeal is a growth platform that transcends ad mediation to empower mobile app publishers to help mobile game publishers maximise monetisation efforts. The partnership between Appodeal and AppHarbr by GeoEdge enhances publishers’ ability to rely on Appodeal by closing the [...]

• Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable

  10 months ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated [...]