PressBox Articles

• IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends

  4 weeks ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [...]

• DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

  4 weeks ago News

  

  DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (November 5th, 2024) announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and [...]

• Teads Unveils Contextual Commerce Formats Powered by DPA with Adidas as Launch Partner

  4 weeks ago News

  

  Teads, the global media platform, today (November 5th, 2024) introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalised shopping demand grows, this innovation — [...]

• Magical M&S Ad is the Most Emotionally Engaging Christmas Ad (So Far) According to New AI Ranking

  4 weeks ago News

  

  A magical Marks & Spencer's campaign starring comedian Dawn French is the early front-runner in the annual Christmas ad battle, generating the most intense positive emotions of any of the festive ads released so far. That’s according to new research [...]

• Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List

  4 weeks ago News

  

  Picnic, the leading quality media platform, recently announced the launch of its inaugural Media Quality Report, an annual report aimed at defining and measuring media quality in the digital advertising ecosystem. As part of this report, Picnic today (November 5th, [...]

• HeroVideo: AI Tool for Creating Videos Out of Articles by Bidmatic.io

  4 weeks ago News

  

  Bidmatic Inc. is thrilled to present HeroVideo - Article-to-Video platform that empowers media owners to transform their articles into engaging video content. The platform allows users to customise key parameters such as avatars, language, and voiceovers and witness the instant video [...]

• Trio of Senior Vice Presidents Promoted to Adform’s Senior Leadership

  1 month ago News

  

  Adform, the most powerful and safe media buying platform in the world, today (November 4th, 2024) announces three significant promotions within the finance and IT departments to recognise the exceptional talent within the team and strengthen its senior leadership.  Jonas Hjorth [...]

• 17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report

  1 month ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Apple App Store, part of Pixalate’s Privacy Violation [...]

• Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

  1 month ago News

  

  Adform, the most powerful and safe media buying platform in the world, today (October 31st, 2024) announces the expansion of its partnership with Happydemics, the leading actionable ad analytics and brand lift platform empowering ad players globally. Greater access to Happydemics’ [...]

• 1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from Picnic

  1 month ago News

  

  Picnic, a leading quality media platform, has today (October 31st, 2024) launched significant findings in its newly released Media Quality Report 2024, powered by new PIQ intelligence.  After reviewing over 30,000 domains (which accounts for almost all the ad traffic in [...]