PressBox Articles

• Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem

  3 weeks ago News

  

  Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry's standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag's digital emissions. Real-time AI curation filters [...]

• AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising

  3 weeks ago News

  

  GeoEdge, a global leader in malware detection and ad-quality solutions, has announced an expanded collaboration with AlgoriX, an independent global media and technology company and leading provider of advertising solutions. The strengthened partnership reinforces malvertising protection across the global ad [...]

• Adnami Expands Programmatic Capabilities with Enhanced Curation Services 

  3 weeks ago News

  

  Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic advertising. The updates focus on simplifying ad buying, improving targeting, [...]

• StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands

  4 weeks ago News

  

  StackAdapt, a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating [...]

• Equativ Launches GreenPMPs to Reduce Advertising Carbon Emissions

  4 weeks ago News

  

  Equativ today (March 20th, 2025) announces the integration of GreenPMPs™ on its end-to-end platform, Maestro by Equativ, empowering advertisers to significantly reduce the carbon emissions of their digital campaigns while enhancing performance, all in real-time.   The launch follows on from Equativ’s [...]

• Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

  4 weeks ago News

  

  Pentaleap, a leader in retail media technology, and Vantage, the orchestration layer for retail media, have announced a strategic partnership to help retailers, marketplaces, and eCommerce platforms launch and scale their retail media networks. A smarter approach to retail media: Today’s retail [...]

• Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & Growth

  4 weeks ago News

  

  Pubstack, the leading ad management platform, announces the appointment of Federico Benincasa as chief product officer. An entrepreneur and a key figure in the ad tech industry since 2008, Federico has played a pivotal role in shaping product strategies for several [...]

• Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming Performance

  4 weeks ago News

  

  Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental impact of their online ads.   “Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale” provides advertisers with easy-to-follow checklists to evaluate, reduce, [...]

• Azerion Launches Hawk DSP in the US

  4 weeks ago News

  

  Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP), in the US. Hawk is a cost-effective DSP that allows advertisers to access audiences that have been curated on the [...]

• Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA

  4 weeks ago News

  

  Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]