PressBox Articles

• First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)

  10 months ago News

  

  First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying on third party cookies. The French company, in partnership with Microsoft Advertising, aimed to help buyers reach their campaign objectives [...]

• VIOOH Ranks #2 in MarTech 50 2024

  10 months ago News

  

  Today, (March 11th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has placed second in the Martech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth. BusinessCloud’s Martech 50 is [...]

• Quantcast Reveals Oscars Digital Engagement Suggests Success for Female Leads

  10 months ago News

  

  Female-fronted movies are proving most popular in the UK ahead of The Oscars this weekend, according to data released today (March 7th, 2024). However, Oppenheimer is widely expected to scoop the big prize, pointing at a disparity between what captures [...]

• Captify Expands Sustainability Offering with Green Media Product

  10 months ago News

  

  As part of its ongoing commitment to help clients significantly reduce the environmental impact of their campaigns, Captify, the leading search intelligence platform for the open web, today (March 7th, 2024) announced an expansion of its sustainability efforts through the [...]

• Kevel Secures Series C Funding & Names Puja Rios as President/COO Expanding its C-Suite Team

  10 months ago News

  

  Kevel, the API led ad serving company, is announcing it has raised USD$23m (£18m) in Series C funding. This round of funding was led by Series B investor Fulcrum Equity Partners with investment from Godwin Capital Group, Iberis Capital, Dunnhumby [...]

• RAAS LAB Primed for Operational Expansion with Appointment of Guy Jackson as Chief Commercial Officer

  10 months ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (March 6th, 2024) announces the strategic appointment of Guy Jackson as chief commercial officer. With Jackson’s extensive industry acumen and network, his hire comes at [...]

• Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany

  10 months ago News

  

  Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For Europe), specialised in digital advertising strategies, and Samba TV, the leading provider of TV technology for audience data and omniscreen [...]

• Programmatic DOOH Shakes Off its Nascent Label & Enters the Mainstream

  10 months ago News

  

  For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. The findings show that over the past 12 months pDOOH has become [...]

• Nominations Open for Top Agency Stars to Join Yahoo Academy’s 2024 Edition

  10 months ago News

  

  Nominations are now open for Yahoo Academy 2024, the 13th edition of its immersive talent building programme which helps rising media agency and marketing superstars develop the skills needed to lead and thrive in the workplace of the future. The [...]

• Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

  10 months ago News

  

  Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are unaware that, by sharing their email or phone number, they are also consenting to be anonymously identified by advertisers. Additionally, [...]