PressBox Articles

• AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

  11 months ago News

  

  AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed Richard Brindley as chief product & technology officer. Richard holds extensive leadership experience in the merging worlds of ad tech, tech, [...]

• JCDecaux Launches the First Global Airport Programmatic DOOH Offer

  11 months ago News

  

  JCDecaux, the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer. This new solution empowers brands and agencies to execute targeted, dynamic and contextually targeted advertising campaigns effortlessly across JCDecaux's programmatic-enabled airports [...]

• Hivestack by Perion Launches First Programmatic DOOH Solution in Real Estate Agency Offices in North Asia through Partnership with Midland Realty

  11 months ago News

  

  Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today (27th February, 2024) announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia.  Midland [...]

• SPARTEO Breaks Into Top 500 French Growth Champions, Ranking 32nd with 78% Annual Growth Rate

  11 months ago News

  

  SPARTEO, a leading player in ad tech, proudly announces its achievement of securing a position in the prestigious Top 500 French Growth Champions ranking 2024 by Les Echos. The company has been recognised for its outstanding growth trajectory, ranking an [...]

• Nexta.io Appoints Frederik Birk to Lead Retail Media Division, Spearheading growth in the Nordics & Europe

  11 months ago News

  

  Nexta.io, a leading ad tech company headquartered in Denmark, is pleased to announce the appointment of Frederik Birk as the head of its retail media division. In this pivotal role, Frederik will lead Nexta.io's retail media initiatives in the Nordics [...]

• Opti Digital Announces Partnership with Snack Media a Sports Monetisation Partner

  11 months ago News

  

  Opti Digital, a pioneering ad tech company known for its cutting-edge advertising solutions driven by artificial intelligence, is thrilled to announce a strategic alliance with Snack Media, the world's leading digital media monetisation company.  Snack Media owns and operates more than [...]

• New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth 

  11 months ago News

  

  Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality [...]

• Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP

  11 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its media agency, Publicis, demonstrating the positive effects of high-attention placements on full-funnel business outcomes.  This project will be presented at Adelaide’s [...]

• LoopMe Generates Double-Digit Revenue Growth & Expands UK Leadership Team

  11 months ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced significant company growth and global executive promotions.  Adam Parker, VP Corporate Development of Strategy, LoopMe UK LoopMe expanded its operations by hiring 50+ new employees, a [...]

• Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

  11 months ago News

  

  At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which focuses exclusively on open auctions, is based on an [...]