PressBox Articles

• AdPlayer.Pro Outstream Video Ad Tech Provider Introduces New Programmatic Features

  10 months ago News

  

  AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video ad serving platform. As stated in the official company’s announcement, the new real-time auction features, termed "Performance-Based Waterfall," empower users to [...]

• Mint Accelera Lo Sviluppo Internazionale e Conferma La Leadership Nel Mercato Enterprise Software per L’ Advertising Resource Management

  11 months ago News

  

  MINT, SaaS company internazionale leader nell’ Advertising Resource Management, conferma nel 2023 una crescita record con un aumento del +40% dei ricavi rispetto all’anno precedente e un significativo incremento del numero dei propri clienti, pari al +70%, attivi in differenti [...]

• Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks

  11 months ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion platform which streamlines the complexities of ad stack management into a single, [...]

• EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

  11 months ago News

  

  Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its renowned research platform. This collaboration marks a significant milestone in enhancing media quality transparency, as Adelaide becomes the first attention [...]

• NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting

  11 months ago News

  

  NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities.  NumberEight has reimagined user identity management through AI technology and [...]

• Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising

  11 months ago News

  

  In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This collaboration is set to revolutionise the programmatic advertising ecosystem by integrating The GoodNet's GoodIQ Ethical [...]

• MINT Strengthens its Leadership Team with the Appointment of Christoph Kruse as Global Marketing Director

  11 months ago News

  

  MINT, the leader in Advertising Resource Management (ARM) enterprise-grade software, has announced the appointment of Christoph Kruse as global marketing director as it continues to focus on its market growth strategy in 2024. This announcement is part of a series of strategic [...]

• Azerion Appoints Neil Murphy as SVP Demand & Partnerships, North America

  11 months ago News

  

  Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of Neil Murphy as SVP demand & partnerships, North America, in a role that will see him expand the company’s presence in the market to [...]

• AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality

  11 months ago News

  

  AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetisation and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud, [...]

• DoubleVerify Strengthens EMEA Leadership Team with Appointment of Two Regional Vice Presidents 

  11 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (26th March, 2024) announces two key, v-level appointments – Anna Forbes as Regional Vice President for Northern Europe and Natalie Denyer, VP, Account Management for EMEA. Scaling [...]