PressBox Articles

• DoubleVerify Enhances Proprietary ‘Made for Advertising’ Measurement & Protection Solution with Tiered Brand Suitability Categories 

  11 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (14th February, 2024) announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific [...]

• Yahoo Unveils PurpleLab: Revolutionising Market Research with Rapid, Reliable Insights Powered by Qualtrics®

  11 months ago News

  

  Yahoo has launched PurpleLab in Australia and Southeast Asia, an innovative solution designed to address the challenges of speed and quality in the market research industry. This new platform is set to dramatically transform how brands acquire and apply consumer [...]

• Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements

  11 months ago News

  

  Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new Chief AI Officer.  With an extensive background in Machine Learning, Data Science, and Artificial Intelligence, Dr. Jon Morra is positioned to [...]

• Adelaide Partners with Unwind Media to Enhance Media Quality Standards

  11 months ago News

  

  Adelaide, the industry leader in attention-based media quality measurement, has announced a partnership with Unwind Media, a leading developer of casual games. With this collaboration, Unwind Media can now assess the probability of attention and impact across all its offerings, [...]

• When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

  11 months ago News

  

  AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed well-known industry name, John Rankin as its Chief Revenue Officer. John brings decades of experience from both game studios and the [...]

• Global Sustaintech Platform IMPACT+ Hires Former Spirable Sales Manager Sam Frost

  11 months ago News

  

  IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (February 13th, 2024) announced that Sam Frost has joined the company as its new senior sales manager, brands & agencies, UK and Northern [...]

• Adform Becomes the First Global Demand Side Platform to Join UN’s Science Based Targets Initiative

  11 months ago News

  

  Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [...]

• Consumer Goods & Retail Expert Jean Louis Delamarre Joins Zeotap as Senior Advisor & Shareholder

  11 months ago News

  

  Zeotap, the enterprise customer data solutions provider, is proud to announce a significant addition to its panel of strategic advisors and shareholders. Jean Louis Delamarre, an acclaimed leader in the world of retail and brand building, joins Zeotap to lend [...]

• Nexxen & TCL FFALCON Expand Partnership, Bringing Native Display Inventory to Advertisers

  11 months ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (February 8th, 2024) announced the expansion of its strategic partnership with TCL FFALCON (“TCL”), a global leading internet and AI×IoT service platform.  This expansion [...]

• Clinch's Flight Control Extends Advertising Reach & Personalisation Across Audio Channels

  11 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning workflow automation and omnichannel creative personalisation capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple [...]