PressBox Articles

• Clinch Unveils Unique CTV Creative Performance Insights

  11 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 13th, 2024) announced the rollout of advanced creative attribution reporting for Connected TV (CTV) campaigns. This expanded measurement solution [...]

• Samsung Ads Joins ISBA’s Origin as Founding CTV Member

  11 months ago News

  

  Samsung Ads, the advertising division of Samsung Electronics, today (March 13th, 2024) announces it has joined Origin, the UK cross media measurement programme, as its founding CTV member.  Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross media [...]

• Teads Expands Exclusive Global Partnership with LG Ad Solutions for CTV Native Inventory in APAC

  11 months ago News

  

  Teads, the global media platform, today (March 13th, 2024) announced an expanded global partnership with LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, on exclusive CTV native advertising inventory in Australia, New Zealand, and across [...]

• Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control

  11 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, announces Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.  Launch partners include Adlook, Adobe Advertising, Captify, Emodo, Illuma, InMobi, Kargo, Magnite, [...]

• Piwik PRO Broadens its Privacy-Compliant Marketing & E-Commerce Analytics for SMEs' Needs & Budgets

  11 months ago News

  

  Digital analytics and activation vendor Piwik PRO aims to support SMEs in getting the most out of their marketing and e-commerce data by tailoring its offer. A World Economic Forum study shows that privacy compliance and extracting value from data remain [...]

• IMPACT+ & PYURE's Partnership Helps German Advertisers Cut the Environmental Impact of Digital Campaigns

  11 months ago News

  

  Advertisers across Germany, Austria, and Switzerland can now track and reduce the environmental impact of their online campaigns through a new partnership between PYURE and leading sustaintech platform IMPACT+.  IMPACT+’s suite of industry-leading solutions is used by global brands and agencies [...]

• Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

  11 months ago News

  

  StackAdapt and Broadsign debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region.  Accessible via the StackAdapt [...]

• First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)

  11 months ago News

  

  First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying on third party cookies. The French company, in partnership with Microsoft Advertising, aimed to help buyers reach their campaign objectives [...]

• VIOOH Ranks #2 in MarTech 50 2024

  11 months ago News

  

  Today, (March 11th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has placed second in the Martech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth. BusinessCloud’s Martech 50 is [...]

• Quantcast Reveals Oscars Digital Engagement Suggests Success for Female Leads

  11 months ago News

  

  Female-fronted movies are proving most popular in the UK ahead of The Oscars this weekend, according to data released today (March 7th, 2024). However, Oppenheimer is widely expected to scoop the big prize, pointing at a disparity between what captures [...]