PressBox Articles

• Nexx360 Platform Offers UK Publishers Ad Revenue User Experience & Sustainability Advantages

  12 months ago News

  

  French start-up, Nexx360, has launched in the UK to provide publishers with a wide range of benefits. Its server-side approach to programmatic advertising technology helps publishers to increase revenues, enhance users’ browsing experiences, and reduce their carbon footprint in a [...]

• IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

  12 months ago News

  

  Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the first set of recommendations for retail media digital advertising metrics and measurement standards in Europe. The recommendations are open for [...]

• DoubleVerify Launches Pre-Bid ‘Made for Advertising’ (MFA) Tiered Categories for Elevated Brand Suitability

  12 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, today (February 28th, 2024) unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance.  This first-to-market innovation, integrated [...]

• Piwik PRO Aims for Even Better Product Development with a New CPO & CTO

  12 months ago News

  

  Digital analytics and data activation vendor Piwik PRO aims to further enhance its growth trajectory by extending top management for better product development capabilities. The current CPO, Kuba Bomba, will assume the new role of CTO, and Kristian Humle Lauritsen [...]

• Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform

  12 months ago News

  

  Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data collection platform. The patent, initially granted in the EU, covers the Lumen eye-tracking platform’s ability to collect points of interest [...]

• SmartHub Released New Features to Help Partners Maximise Revenues on Ad Exchanges

  12 months ago News

  

  SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ecosystem so to remain viable, ad exchange owners need to prioritise bidding strategies [...]

• Perion's Hivestack Partners with Eletromidia to Integrate Entire Digital Inventory Across Brazil

  12 months ago News

  

  Perion Network Ltd., a technology leader in connecting advertisers to consumers across all major digital channels, announced a partnership between its programmatic digital out-of-home (DOOH) platform, Hivestack, and Eletromidia, the major out-of-home (OOH) media company in Brazil, with more than 64,000 [...]

• AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

  12 months ago News

  

  AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed Richard Brindley as chief product & technology officer. Richard holds extensive leadership experience in the merging worlds of ad tech, tech, [...]

• JCDecaux Launches the First Global Airport Programmatic DOOH Offer

  12 months ago News

  

  JCDecaux, the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer. This new solution empowers brands and agencies to execute targeted, dynamic and contextually targeted advertising campaigns effortlessly across JCDecaux's programmatic-enabled airports [...]

• Hivestack by Perion Launches First Programmatic DOOH Solution in Real Estate Agency Offices in North Asia through Partnership with Midland Realty

  12 months ago News

  

  Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today (27th February, 2024) announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia.  Midland [...]