PressBox Articles

• SPARTEO Breaks Into Top 500 French Growth Champions, Ranking 32nd with 78% Annual Growth Rate

  12 months ago News

  

  SPARTEO, a leading player in ad tech, proudly announces its achievement of securing a position in the prestigious Top 500 French Growth Champions ranking 2024 by Les Echos. The company has been recognised for its outstanding growth trajectory, ranking an [...]

• Nexta.io Appoints Frederik Birk to Lead Retail Media Division, Spearheading growth in the Nordics & Europe

  12 months ago News

  

  Nexta.io, a leading ad tech company headquartered in Denmark, is pleased to announce the appointment of Frederik Birk as the head of its retail media division. In this pivotal role, Frederik will lead Nexta.io's retail media initiatives in the Nordics [...]

• Opti Digital Announces Partnership with Snack Media a Sports Monetisation Partner

  12 months ago News

  

  Opti Digital, a pioneering ad tech company known for its cutting-edge advertising solutions driven by artificial intelligence, is thrilled to announce a strategic alliance with Snack Media, the world's leading digital media monetisation company.  Snack Media owns and operates more than [...]

• New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth 

  12 months ago News

  

  Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality [...]

• Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP

  12 months ago News

  

  Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its media agency, Publicis, demonstrating the positive effects of high-attention placements on full-funnel business outcomes.  This project will be presented at Adelaide’s [...]

• LoopMe Generates Double-Digit Revenue Growth & Expands UK Leadership Team

  12 months ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced significant company growth and global executive promotions.  Adam Parker, VP Corporate Development of Strategy, LoopMe UK LoopMe expanded its operations by hiring 50+ new employees, a [...]

• Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

  12 months ago News

  

  At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which focuses exclusively on open auctions, is based on an [...]

• Vevo Partners With PubMatic to Expand Programmatic Buying Across its Global CTV Network

  12 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (21st February, 2024) announced its partnership with Vevo, the world’s leading music video network. The collaboration will allow for an accelerated phase of programmatic CTV [...]

• Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising Stack

  12 months ago News

  

  Reworld Media, France's leading thematic media platform, and Pubstack, a specialist in Ad Management, announce the signing of an extended partnership agreement over a period of two years. Pubstack's no-code Ad Management platform is optimising the group's advertising stack and [...]

• RAAS LAB Bolsters AI-Led Contextual & Creative Optimisation Capabilities with CTO & Chief Architect Appointments

  12 months ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (February 20th, 2024) announces two key appointments, Paul Blackledge as chief technology officer (CTO) and Clay Lenhart as chief architect.  With these hires, RAAS LAB will [...]