PressBox Articles

• Former CEO of Vodafone Germany Invests in Zeotap to Accelerate Enterprise CDP Market Growth

  12 months ago News

  

  Zeotap, the enterprise customer data solutions provider, is pleased to announce the addition of Jens Schulte-Bockum as an investor and shareholder. Mr. Schulte-Bockum, well-known for his previous executive roles across the Vodafone Group and as CEO of Vodafone Germany, is [...]

• Emodo & BRAVE Partner to Deliver Superior Creative & Higher-Performing Campaigns

  12 months ago News

  

  BRAVE and Emodo have entered into a strategic alliance to pair Emodo’s high-performing ad formats with BRAVE’s omnichannel SSP. For advertisers, the partnership will deliver greater campaign effectiveness as well as a new range of audiences to reach with personalised [...]

• StackAdapt’s Co-Founder Vitaly Pecherskiy Takes the Reins as CEO to Lead Global Charge for Growth in 2024

  1 year ago News

  

  Co-founder and former COO of StackAdapt Vitaly Pecherskiy, steps up to chief executive officer, starting this month.  StackAdapt is an AI-driven programmatic advertising platform. Launched in 2014 by co-founders Ildar, Yang, and Vitaly, StackAdapt has been recognised as one of the [...]

• The FreeThinking Group launches Freethinking Capital and invests in FirstPartyCapital

  1 year ago News

  

  Freethinking Capital, the newly-launched investment arm of The Freethinking Group, has announced a strategic partnership with FirstPartyCapital (FPC), an early stage venture capital firm specialising in ad tech, martech, and digital media. This partnership, alongside a six-figure investment from Freethinking [...]

• Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability

  1 year ago News

  

  Yahoo today (10th January 2024)  announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo DSP. The move helps advertisers gain valuable media insights and prepare their businesses today to properly optimise and measure campaigns [...]

• Zeotap Partners with Illuma for a Unique Audience-Powered Contextual Expansion Solution 

  1 year ago News

  

  In a strategic move that anticipates the imminent shift in digital advertising, Zeotap Data, the leading provider of people-based digital audiences, has announced a partnership with Illuma, the leader in AI-powered expansion and optimisation. This collaboration offers a new tactic [...]

• MGID Expands US Operations With Senior Sales Hire

  1 year ago News

  

  MGID, the global advertising platform, has today (9th January 2024) announced the appointment of Matthew Villa as head of sales, US, doubling down on its investment in the region. Villa will lead MGID’s client acquisition team in the US by [...]

• Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, has partnered with Inscape, a leading provider of currency-grade smart TV data, to enhance Adelaide’s attention measurement capabilities for Connected TV (CTV). By incorporating Inscape’s automatic content recognition (ACR) data from over [...]

• Multilocal Launches Sustainable Private Marketplace Solution to Deliver High-Performing Scale at a Lower Carbon Cost 

  1 year ago News

  

  Digital advertising curation expert, Multilocal, today (8th January 2024) announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara.  Traditionally, within a Private Marketplace (PMP), each single impression generates millions of [...]

• PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetisation Benefits for Publishers

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals from across the open internet to help data owners drive monetisation and [...]