PressBox News

• VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance

  1 month ago News

  

  Today, (20th November, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 [...]

• Seedtag Releases First-of-its-Kind Neuroscience Study Redefining Human-Centred Advertising Effectiveness

  1 month ago News

  

  Seedtag, the global neuro-contextual advertising company, announced today (19th November, 2025) the results of a first-of-its-kind neuroscience study, conducted in partnership with Professor Moran Cerf, a leading neuroscientist at Columbia University.  The research shows that neuro-contextual ads deliver 3.5x higher neural [...]

• Picnic Launches The Age of Quality — A New Industry Guide Redefining How Advertisers Measure Success

  1 month ago News

  

  Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger outcomes by prioritising quality in every stage of the media journey. The downloadable guide draws on expertise from industry [...]

• Austria Tourism Achieves Exceptional Engagement & Ultra-Low CPCV in UK with Readpeak’s Video Native Solution

  1 month ago News

  

  Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers. As part of its mission to refresh perceptions of Austria [...]

• XPLN.AI Opens Office in Singapore & Appoints Elsa Trang as Managing Director APAC

  1 month ago News

  

  XPLN.AI, the ad attention measurement and optimisation technology company, today (18th November, 2025) announces the opening of a new office in Singapore, along with the appointment of Elsa Trang as managing director APAC.  This launch represents a major step in XPLN.AI’s [...]

• LG Ad Solutions Positions Home Screen as CTV’s Fastest-Growing Opportunity for Brand Attention

  1 month ago News

  

  LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where [...]

• Adtelligent Boosts SSP With Server-Side VAST, Driving 93% Monetisation Growth for BidFuse

  1 month ago News

  

  Adtelligent, a global advertising technology company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV. The new S2S features are designed [...]

• Disney Claims Christmas Ad Crown With the Festive Season’s Most Emotionally Engaging Campaign

  1 month ago News

  

  A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to new analysis from DAIVID, which [...]

• Australia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budget

  1 month ago News

  

  Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion. The benchmark study, titled "The Attention Advantage," analysed 50+ gaming campaigns across Australian mobile [...]

• Axis & Bedrock Platform Invite Women in Ad Tech to the Line Dance Workshop in London

  1 month ago News

  

  Axis, the award-winning ad tech company known for its proprietary SSP and specialising in in-app, web, and CTV advertising across Tier 1 markets, in partnership with Bedrock Platform, is thrilled to announce a special Line Dance Workshop for Women in [...]