PressBox Articles

• El Proveedor de Tecnología Publicitaria de Vídeo Digital AdPlayer.Pro Lanza su Submódulo de Vídeo Outstream para Prebid.js

  1 month ago News

  

  AdPlayer.Pro, un proveedor global de soluciones de tecnología publicitaria de vídeo digital, ha presentado su Submódulo de Vídeo, diseñado específicamente para editores que trabajan con Prebid.js. Según el anuncio, el Submódulo de Vídeo de AdPlayer.Pro implica que el reproductor de vídeo [...]

• 12K+ Google Play Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report

  1 month ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Google Play Store, part of Pixalate’s Privacy Violation [...]

• AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule 

  1 month ago News

  

  AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers working with Prebid.js. According to the announcement, the AdPlayer.Pro Video Submodule implies the outstream video player loads on-page only when the [...]

• National World Partners with Mantis to Enhance Brand Safety & Contextual Offering

  1 month ago News

  

  National World, one of the largest and most respected news publishers in the UK, home to national titles, has today (October 30th, 2024) announced a strategic partnership with Mantis, which uses natural language AI to deliver industry-leading brand safety and [...]

• New Creepy Clown Campaign from Six Flags is the Scariest Ad of All Time, According to New AI Ranking by DAIVID

  1 month ago News

  

  A chilling new Halloween 2024 ad from Six Flags featuring a creepy clown terrorising a group of housemates is the scariest ad of all time, according to an AI ranking by DAIVID.  Ahead of Fright Night, the global creative effectiveness platform [...]

• Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital Ecosystem

  1 month ago News

  

  By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge's protection safeguards against malicious [...]

• Only 14% of UK Shoppers Plan to Spend in Holiday Sales

  1 month ago News

  

  New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed insights into UK consumer intent to shop during the Black Friday and Boxing Day sales, with only 14% planning to [...]

• DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

  1 month ago News

  

  Global creative effectiveness platform DAIVID today (October 29th, 2024) launched a new AI-powered, self-service solution that predicts the emotions and attention levels an ad will generate, and its likely impact on brand and business metrics.   Trained using tens of millions of [...]

• Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data

  1 month ago News

  

  Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has today (October 28th, 2024) released data highlighting brands that rely on outdated keyword blocklists will be blocking more than 41% of Halloween content and [...]

• Opti Digital Welcomes Nadia Rabhi as Publisher Development Director for France-Benelux

  1 month ago News

  

  Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets.  This strategic hire aligns with Opti Digital’s remarkable global [...]