PressBox Articles

• OpenX Team Up with Givsly to Automatically Donate 5% of Gross Media Spend to Nonprofits of the Buyer’s Choice

  1 year ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (February 6th, 2024) announced the launch of Impact PMPs turnkey deals, that integrate donations to nonprofits at no additional cost to the brand. Powered by Givsly, the leading [...]

• Dentsu Partners with The GoodNet to Launch Ethical Media Index

  1 year ago News

  

  Dentsu has partnered with The GoodNet – the ethical intelligence company – to launch a new Ethical Media Index (EMI) in the UK, enabling brands to plan and measure the ethical performance of their digital campaigns. Dentsu research has found that [...]

• IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta

  1 year ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels. IAS’s new post-bid Brand [...]

• Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers

  1 year ago News

  In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that [...]

• OpenX Announces Programmatic’s First Supply-Side Cookieless Deal Library

  1 year ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (February 1st, 2024) announced the newest advancement in its suite of cookieless targeting solutions. The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the [...]

• Six Nations Rugby & SmartFrame Agree Photography & Image-Streaming Partnership

  1 year ago News

  

  SmartFrame Technologies, a leading UK-based tech provider that is redefining the digital image standard, has today (February 1st, 2024) announced a new partnership with Six Nations Rugby, the organisation responsible for several major international rugby competitions, including the Guinness Men’s [...]

• Oraki - Pioneering a New Paradigm in EMEA's Ad Tech

  1 year ago News

  

  Oraki, an innovative leader in the ad tech sector, today (February 1st, 2024) announced its distinguished position as one of only three Google Ad Manager 360 partners in EMEA.   Representing hundreds of publishers across various verticals and reaching over 200 million [...]

• Snack Media & Pubstack Extend Partnership & Enhance Publisher Yield with Remarkable CPM Growth

  1 year ago News

  

  Snack Media, a leading digital publishing company in sports and entertainment, proudly announces the strengthening of its partnership with Pubstack, the ad management platform solution for publishers. This expansion, marking the continuation of a fruitful collaboration that began in 2022 [...]

• Clinch Announces Integration with Google Ad Manager’s Creative Transcoding API

  1 year ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (February 1st, 2023) its integration with Google Ad Manager’s Creative Transcoding API, allowing videos to be served to various [...]

• Equativ Names Seekr its Exclusive Brand Suitability Partner

  1 year ago News

  

  Equativ, the global leading independent ad platform, announced today (January 31st, 2024) that it has partnered exclusively with Seekr, an artificial intelligence company specialising in transparent content evaluation and generation, to give brands greater reach and unprecedented visibility into the [...]