PressBox Articles

• Zitcha & Broadsign Partner to Drive Global In-Store Retail Media Market    

  1 year ago News

  

  Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book [...]

• WEMASS Reaches 100% of Targetable Audiences with Permutive

  1 year ago News

  

  The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering by using Permutive’s innovative Audience Platform solution. Reaches 5 million users in activatable social networks  Has the capacity to enrich profiles of nine different audience [...]

• Adform Bolsters Omnichannel Capabilities with New Global Division Helmed by William Jones

  1 year ago News

  

  Adform, the most powerful and safe media buying platform built for the game changers, today (November 28th, 2023) announces the launch of its newly formed global omnichannel activation team.  The announcement brings together commercial partnerships and activation to further enhance and [...]

• Women Lifting Women Initiative Expands with Launch of Mentorship Programme

  1 year ago News

  

  The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the [...]

• Hawk, an Azerion Company, Launches New Omnichannel Targeting Solution in Partnership With Samba TV

  1 year ago News

  

  Hawk, a leading European player in digital omnichannel advertising, recently acquired by Azerion, announced a strategic partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers [...]

• 79% of Top Marketing Executives Report Boost in ROI Using AI Tools

  1 year ago News

  

  BrightBid, the ad tech platform for Google Search, has revealed that the majority of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment.  85% of [...]

• Coles Supercharges Retail Screens Through Broadsign

  1 year ago News

  

  Coles 360 has partnered with out-of-home (OOH) ad tech provider Broadsign to further enhance the Coles 360 network of digital screens at front of store. The partnership will enable Coles to schedule, manage, and deliver compelling content and advertisements across [...]

• Picnic/YouGov Survey Finds Brands are Wasting Budget on ‘Annoying’ Ads That Do More Harm Than Good

  1 year ago News

  

  More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that lays bare the real damage caused by excessive [...]

• InMobi Study Shows Brand-Focused & Performance-Focused Marketers’ Priorities Blur for In-App Campaigns

  1 year ago News

  

  InMobi, a leading provider of monetisation and marketing technologies that help businesses fuel growth, today (November 20th, 2023) released insights from a joint study with Advertiser Perceptions, the leading provider of research-based strategic market intelligence to the media, advertising, and [...]

• Samsung TV Plus Unveils Stellar Festive Drama Schedule as Consumption of FAST Content Gathers Pace This Christmas

  1 year ago News

  Samsung Electronics Ltd announces an exciting new drama-fuelled package of award-winning television programmes, launching across new and existing UK Samsung TV Plus channels. Available for free across millions of Samsung devices, this latest launch further strengthens the business’s commitment to [...]