PressBox Articles

• Coca-Cola’s “The World Needs More Santas” Tops Ranking of the Most Effective Christmas Ads

  1 year ago News

  

  Coca-Cola’s “The World Needs More Santas” tops the list of the most effective Christmas ads of 2023. That’s according to creative effectiveness platform DAIVID, which today (November 14th, 2023) launched a ranking of the festive campaigns most likely to have [...]

• Adludio Bolsters Global Operations With Appointment of Chris Allan as CEO

  1 year ago News

  

  Adludio, the AI-powered platform delivering attention-led and data-driven mobile advertising, today (November 14th, 2023) announces the appointment of Chris Allan as CEO. Taking up the helm from interim CEO, Richard Simons, Allan will lead the business in developing partnerships and [...]

• One10 Announces Strategic Partnership with Cedara to Support Sustainability & Net Zero Commitments

  1 year ago News

  

  One10, a leader in enterprise-level performance improvement solutions through travel, events, experiential, and marketing services, is thrilled to announce its strategic partnership with Cedara, the carbon intelligence platform, to power its path to net zero. This collaboration marks a significant [...]

• Clinch Expands Integration with LiveRamp, Empowering Advertisers to Understand Their Creative’s Influence on Offline Events

  1 year ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (November 13th, 2023) that its Flight Control platform is now a licensed measurement enablement destination on LiveRamp, the leading [...]

• Publishers Use ArcSpan Audience Builder to Activate 1P Audiences in Social Media Platforms

  1 year ago News

  

  ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms. Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to [...]

• “Snapper: The Perfect Tree” Among Top Four Most Effective John Lewis Christmas Ads

  1 year ago News

  

  “Snapper: The Perfect Tree” is among the top four most effective John Lewis Christmas ads ever.  That’s according to new research from creative effectiveness platform DAIVID, which has released a ranking of John Lewis’ most effective Xmas campaigns following the [...]

• New Clients for Voxeus, Including Le Monde

  1 year ago News

  

  Already utilised by a significant portion of leading French publishers (Le Figaro, Le Parisien, 20 Minutes, Elle, Eurosport, Capital...), Voxeus is pleased to welcome several new publisher clients, including the French daily Le Monde. Among other publishers, there are also: [...]

• Zeotap Data Presents Validated Demos: High-Accuracy Audiences at Scale

  1 year ago News

  

  Zeotap Data, a leading provider of fully-consented, people-based data solutions, is proud to introduce Validated Demos, the key to delivering reach and frequency metrics against your core demographic audience in programmatic media buying. Through exclusive partnerships with Europe's major mobile telco operators, [...]

• Nearly 7 in 10 UK Consumers Prefer Free Ad-Supported Streaming Over Subscription Streaming Services

  1 year ago News

  

  LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has released the findings of its latest streaming report “The Big Shift: United Kingdom Wave II,” which found that UK consumers are increasingly shifting away from linear [...]

• MiQ Acquires French Media Governance Martech Company Grasp

  1 year ago News

  

  MiQ announced the acquisition of French media governance and data quality company, Grasp. This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers. While [...]