PressBox Articles

• PubMatic is First Sell-Side Technology Provider to Offer Powerful Experian Commerce Data in Both the US & UK

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a groundbreaking data collaboration with Experian, the world’s leading global information services company. The collaboration marks a major milestone in the advertising industry, as PubMatic becomes [...]

• Novatiq & DMS Partnership Brings Best-In-Class Privacy-First Addressable Advertising to Region’s Publishers

  1 year ago News

  

  Novatiq, the telco-based identity platform, is delighted to announce its new partnership with Digital Media Services (DMS), the digital arm of Choueiri Group, Exclusive Media Representatives for over 25 Arabic and international publishers. This collaboration provides brands with unparalleled access [...]

• Cedara Partners with SRI and Alliance Digitale to Offer Standardised Media Carbon Measurement for the Industry

  1 year ago News

  

  Today (November 7, 2023), Cedara, The Carbon Intelligence Platform, is proud to announce the adoption of the SRI framework produced by SRI and Alliance Digitale. As part of their commitment to environmental sustainability and accountability, Cedara has moved all media [...]

• AlgoriX Adopts Enhanced Contextual Signals Deliver Effective Campaigns

  1 year ago News

  

  AlgoriX is doubling down on its commitment to aid partners by utilising enhanced contextual signals to continuously deliver effective ad campaigns, while simultaneously safeguarding user privacy. In response to modifications to Apple's Identifier for Advertisers (IDFA) and updates to the Android [...]

• Nano Interactive Research Shows UK Consumers Mask Their Data Most on Mobile

  1 year ago News

  

  Beginning in early 2024, Chrome cookie shutdown presents a major shift in the digital landscape, as advertisers have long relied on cookies for targeting and measuring audiences, even if previous research has shown 70% of consumers are already taking their [...]

• Adform & GALE Achieve 217% Higher Conversion Rate for Fortune 500 Tax Preparation Company with Dynamic Creative Campaign 

  1 year ago News

  

  Campaign developed and executed within five days to reach S-Corp clients ahead of critical tax deadline Adform, a global integrated advertising platform, and digital agency, GALE, has announced that a dynamic display campaign executed for a Fortune 500 tax preparation company [...]

• Tech Vendors Piwik PRO & Cookie Information Merge to Give European Marketers More Control Over Their Online Data

  1 year ago News

  

  Cookie Information, a consent management platform vendor, and Piwik PRO, a digital analytics suite vendor, are merging. The deal is backed by Kirk Kapital, Piwik PRO’s founder, the management team, selected employees at Piwik PRO, and the Export and Investment [...]

• SmartFrame Technologies Appoints Alan Capel as Chief Commercial Officer

  1 year ago News

  

  SmartFrame Technologies, a UK-based technology provider specialising in image streaming, is pleased to announce the appointment of Alan Capel, who joins the company as its chief commercial officer. Capel joins the business with over 30 years of experience in the image [...]

• Yahoo Appoints Sona Iliffe-Moon as Chief Communications Officer

  1 year ago News

  

  Yahoo today (November 2nd, 2023) announced the appointment of Sona Iliffe-Moon as chief communications officer. Iliffe-Moon brings over 20 years of experience leading strategic consumer, crisis, and corporate communications for iconic brands including Facebook, Instagram, Nestle, Toyota, and, most recently, [...]

• Equativ announces full-stack integration with IRIS.TV

  1 year ago News

  

  Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [...]