PressBox Articles
DAIVID Names Barney Worfolk-Smith as its New Chief Growth Officer
DAIVID, a global platform that helps advertisers measure and improve the effectiveness of their content at scale, today (January 24th, 2024) announced its EMEA MD Barney Worfolk-Smith has been promoted to chief growth officer. In his new expanded role, Worfolk-Smith, who [...]
Digiseg Appoints New Sales Lead in DACH
Digiseg, the global leader in privacy-first household demographic data, has appointed Tammiann How to lead sales in the DACH region based in Munich, Germany. With a comprehensive ad tech background, including data sales, Tammi joins from ShowHeroes, where she led ad [...]
Index Exchange Announces the Launch of Omnichannel Marketplaces
Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, has announced the launch of Marketplaces, an omnichannel platform aimed at helping partners transact more efficiently via Index’s robust supply footprint and advanced, modern infrastructure. Marketplaces, currently in limited beta testing, is [...]
Equativ Announces Executive Changes Following Strong Year-on-Year Revenue Growth
Equativ, the leading global independent ad platform, today (January 23rd, 2024) announces multiple leadership changes following global revenue growth and expansion in 2023. New chief revenue officer (CRO), Parag Vohra, joins the executive team alongside newly promoted Jean-Christophe (JC) Peube and [...]
Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions
Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a [...]
NumberEight & Adverty Collaborate with McDonald's to Achieve a 58% Uplift in Brand Preference
NumberEight, the pioneering behavioural intelligence company has integrated with the leading in-game platform Adverty, which has led to McDonald's achieving a remarkable 58% increase in brand preference by promoting their Pokemon Happy Meals through a VOOH in-game billboard campaign, leveraging [...]
Picnic Launches Inventory Intelligence Tool to Drive a More User-Friendly Ad-Funded Web
Leading user-first media platform Picnic today (January 22nd, 2024) announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage's suitability for effective ad delivery. Initial tests have demonstrated that PIQ-passing domains achieve 88%* [...]
AdInMo Hires Industry Big-Hitter to Smash 2024 In-Game Product Innovation
AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has hired industry leader, Adam Pattison, as its new product director. Adam joins from Targetspot where he was the Targetplay global head and [...]
IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has published the first version of its Pan-European Retailer Digital Advertising Capability Map. This is the first Map of its kind produced by an industry association [...]
Adelaide Unveils 2024 Outcomes Guide
Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success stories connecting attention and full-funnel advertising outcomes. The guide encompasses 45 case studies across 18 verticals, showcasing how Adelaide’s AU metric [...]
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