PressBox Articles
Evorra & ID5 Partner to Accelerate Global, Addressable Audience Targeting
Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [...]
NFL Spot Leads The Way In Early Super Bowl Ad Ranking
The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle after generating the most intense positive emotions and the highest levels of attention of any Big Game spot released so [...]
TripleLift is a Global Beta Participant for Amazon Ads’ Dynamic Traffic Engine (Beta)
TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how TripleLift is optimising the traffic we send to Amazon [...]
Outbrain Completes the Acquisition of Teads
Outbrain Inc. today (February 4th, 2025) announced the closing of its acquisition of Teads, following receipt of all necessary regulatory approvals. The two companies will merge their respective branding and performance offerings to create the omnichannel outcomes platform for the [...]
LiveRamp Partners with Ocado Ads to Launch Audience+
LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [...]
Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking
Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has released data showing that brands relying on outdated keyword blocklists are missing out on nearly half of all Super Bowl-related content due to overblocking [...]
IPM Advertising Innovates Again by Becoming the First to Deploy First-id in Belgium!
In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation by becoming the first Belgian media group to deploy the First-id identification solution, which is already transforming the French market. This [...]
Yahoo DSP to Adopt IAB Tech Lab's Standardised Data Transparency Labels
Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data [...]
Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions
Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings Anonymised’s innovative on-device data processing [...]
Videoelephant Assumes Management of the USA Today Fast Channel
VideoElephant, a leading video solutions provider, has assumed programming and distribution of the USA TODAY FAST Channel and Over the Top (OTT) properties, part of Gannett Co., Inc. America’s largest newspaper publisher. This engagement is an expansion of VideoElephant’s more [...]
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