PressBox Articles

• FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id

  1 month ago News

  

  FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [...]

• DoubleVerify Extends Media Quality Measurement on LinkedIn

  1 month ago News

  

  DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [...]

• Nexx360 Helps Publishers Maximise Revenue in Complex Programmatic Video Advertising Environment

  1 month ago News

  

  Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, maximise ad delivery rates to increase page load speeds, and reduce their carbon footprint. The Nexx360 [...]

• Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers

  1 month ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to significantly enhance ad performance and revenue for digital publishers.  This innovative feature allows publishers to effortlessly set up, run, and analyse [...]

• Taboola Signs Exclusive Deal with National World & Axiom Media Alliance (AMA)

  1 month ago News

  

  Taboola, a global leader in powering recommendations for the open web, has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers reaching more than 15 million monthly visitors.   The London Stock Exchange-listed National World is [...]

• iion Welcomes Adam Peck as Head of Advertiser Sales, UK

  1 month ago News

  

  iion, a global leader in attention-centric game advertising solutions, announced the appointment of Adam Peck as its new head of advertiser sales for the UK. With over 13 years of experience in ad tech and a strong focus on programmatic [...]

• Invibes e PHD Media svelano le nuove frontiere dello Smart Targeting con La Compagnie all'IAB Forum 2024

  1 month ago News

  

  Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, unisce le forze con PHD Media per presentare un workshop esclusivo al prossimo IAB Forum 2024 in Italia. Intitolato "Nuove frontiere nello Smart Targeting: Case Study de La Compagnie", il workshop metterà [...]

• Pixels Unveils Groundbreaking Premium Sports Vertical Video Network Beyond Walled Gardens

  1 month ago News

  

  Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an industry-first vertical network delivering premium sports content outside the confines of social media walled gardens. The vRoll™ network sources videos directly [...]

• Invibes & PHD Media Unveil New Frontiers in Smart Targeting with La Compagnie at IAB Forum 2024, Italy

  1 month ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, is joining forces with PHD Media to present an exclusive workshop at the upcoming IAB Forum 2024 in Italy. Titled "New Frontiers in Smart Targeting – The La Compagnie Case Study," [...]

• BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East

  1 month ago News

  

  BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH's first entry into the Middle East's [...]