PressBox Articles
Yahoo to Integrate Identity Solution with Twilio Segment to Drive Greater Advertiser Relevance & Reach
Yahoo Advertising today (October 13th, 2023) announced a new integration with Twilio Segment customer data platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies. Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to [...]
Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns
The carbon intelligence platform, Cedara, has today (October 12th, 2023) announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered [...]
AdPlayer.Pro Digital Video Ad Tech Provider Rolls Out Ad Server Upgrades
AdPlayer.Pro, an international provider of outstream video advertising technology, has introduced essential upgrades to its video ad serving platform. According to the official announcement, some of the major enhancements are primarily aimed at bolstering the available reporting features, as well as [...]
El proveedor de tecnología publicitaria digital AdPlayer.Pro implementa mejoras en su servidor de publicidad en vídeo
AdPlayer.Pro, un proveedor internacional de tecnología de publicidad en vídeo outstream, ha introducido actualizaciones esenciales en su servidor de publicidad en vídeo. Según el anuncio oficial, algunas de las mejoras principales tienen como objetivo fortalecer las características de informes disponibles, así [...]
NumberEight & Adverty Partnership Skyrockets Ad Revenues by 153% Across Multiple European Markets
In a groundbreaking collaboration that is set to redefine the landscape of mobile in-game advertising, NumberEight, a leading behavioural intelligence company, and Adverty, a pioneer in In-Play advertising, have achieved remarkable success across European markets. This partnership has introduced revolutionary [...]
Zeotap Introduces Ada: The AI-companion for Audience Segment Creation
Zeotap, the easy, secure, and impactful customer data solutions provider, is thrilled to introduce “AdaTM”, a cutting-edge AI solution that revolutionises how marketers interact within the Zeotap CDP. Named in honour of Ada Lovelace, one of the first tech visionaries and [...]
Hivestack Announces Key Partnership with Grupo Expansión for Programmatic Digital Out-of-Home (DOOH) in Mexico
Hivestack, the world’s leading, independent programmatic DOOH ad tech company today (October 11th, 2023) announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcasts, podcasts, online display, [...]
Hivestack anuncia una asociación clave con Grupo Expansión para exteriores digitales programáticos (DOOH) en México.
Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (11 de octobre de 2023) una asociación con Grupo Expansión, un importante propietario de medios omnicanal en América Latina que conecta audiencias con marcas a través [...]
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