PressBox Articles

• InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity-Loss Challenges

  1 year ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (October 11th, 2023) unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have [...]

• ShowHeroes Group Appoints Global Senior Advisors Gerry D’Angelo & Eric Tourtel

  1 year ago News

  

  ShowHeroes Group, a global leader in digital video, content, tech, and sustainable advertising solutions appoints two new global senior advisors: Gerry D’Angelo, former vice president, global media at Procter & Gamble and Eric Tourtel, former CEO Latin America at Teads. Both [...]

• Viously Clinches the Prestigious Title of Best Sell-Side Technology at the European Video Awards

  1 year ago News

  

  In a significant industry recognition, Viously is elated to announce its victory at the European Video Awards, securing the esteemed title of Best Sell-Side Technology. This accolade not only underscores Viously's commitment to excellence but also the industry's acknowledgement of [...]

• VIOOH Research Finds UK Advertisers Expected to Increase Programmatic DOOH Spend by a Third

  1 year ago News

  

  VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [...]

• VIOOH & Yahoo Partner to Explore the Value prDOOH Delivers Within Multichannel Campaigns

  1 year ago News

  

  Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key [...]

• Amplified Intelligence Partners with Chalice Custom Algorithms for Attention-Led Bidding Trials

  1 year ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. [...]

• Nano Interactive Partners with PubMatic to Deliver ID-Free Targeting

  1 year ago News

  

  Nano Interactive, a leader in ID-free ad targeting solutions, has announced a new partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership provides greater choice for buyers, as Nano’s AI intent-driven [...]

• Zeotap Data Introduces 'Data Tribes' - 12 Smart Premium Segments for Enhanced Audience Targeting

  1 year ago News

  

  Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes',  a collection of 12 smart audience segments.  These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [...]

• Hivestack Grows DOOH Marketplace in Thailand with UpMedia Partnership

  1 year ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with leading local media owner specialising in elevator screens, UpMedia.  Through this partnership, 2,000 UpMedia DOOH [...]

• Yahoo Properties Worldwide are Now Available through Taboola

  1 year ago News

  

  Taboola, a global leader in powering recommendations for the open web,  announced its advertiser clients can now start running native advertising on Yahoo’s premier digital properties globally, in more than a dozen markets worldwide, through the Taboola advertising platform.  Starting now, [...]