PressBox Articles

• fifty-five Reveals Strategic Approach for Next-Gen MMM Transition

  1 year ago News

  

  Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements. However, in order to implement it successfully, businesses need to take a strategic approach.  This is according to martech consultancy fifty-five, [...]

• Equativ & Utiq’s New Partnership Brings People-First Advertising to the Programmatic Supply Chain

  1 year ago News

  

  Equativ, the global leading independent ad platform, today (October 4th, 2023) announced its partnership with Utiq — the European ad tech company that delivers a telco-powered Authentic Consent Service to enable responsible digital marketing. Driven by a shared focus on protecting [...]

• Samsung Ads Launches 'Sponsored Row', Placing Content Owners Ahead in the Battle for Attention

  1 year ago News

  Samsung Ads today (4th October 2023) unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights [...]

• Equativ to Accelerate Global Evolution with New Additions to Executive Team

  1 year ago News

  

  Equativ, the leading independent ad platform, today (October 2nd, 2023) announces the appointments of Emir Teffaha as executive vice president for its European arm, and Marisa Nelson as executive vice president of marketing & communications, with both joining the company’s [...]

• RTB House Bolsters Executive Team With the Hire Of Michael Lamb as Chief Commercial Officer

  1 year ago News

  

  RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today (October 2nd, 2023) announces the appointment of Michael Lamb as chief commercial officer (CCO) to spearhead its international commercial growth, with an emphasis [...]

• Azerion Hires Bash Labban as Senior Trading Director to Spearhead Agency Partnerships

  1 year ago News

  

  Azerion, one of Europe’s largest digital advertising and entertainment media platforms, today (October 2nd, 2023) announces the appointment of Bash Labban as senior trading director to drive its agency relationships forward. In his role, Labban will spearhead new and develop existing [...]

• Mesure de l’attention: Ogury s’associe à xpln.ai

  1 year ago News

  

  Ogury, le leader mondial de la publicité personnifiée, permet aux annonceurs d’optimiser leurs campagnes sur le KPI de l’attention grâce à la technologie développée par xpln.ai. Dans un monde sans identifiants publicitaires, cibler la bonne audience est le point de départ [...]

• Teads & Ipsos Partner on Global AI-Driven Analysis Revealing Key Elements for Engaging Omnichannel Automotive Campaigns

  1 year ago News

  

  Teads, the platform that means business, announce the groundbreaking results of its collaborative research with Ipsos, which focused on unraveling the key creative elements that ignite the engine of success in the omnichannel automotive campaign landscape.  By leveraging Ipsos' cutting-edge AI [...]

• Cedara Debuts Industry-First Corporate Sustainability Measurement Solution

  1 year ago News

  

  Cedara, the carbon intelligence platform, unveils its first corporate sustainability report case study for Yieldmo, one of the world’s leading ad exchanges, to showcase its carbon footprint along with strategies aimed at reducing overall emissions to net zero. In [...]

• Good-Loop & Yahoo Partner to Help Advertisers Minimise Carbon Emissions

  1 year ago News

  

  Today, purpose-led ad platform Good-Loop and Yahoo announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers, in order to help them become more sustainable. As a whole, the digital advertising industry requires a massive amount [...]