PressBox Articles

• Yahoo Appoints Sona Iliffe-Moon as Chief Communications Officer

  1 year ago News

  

  Yahoo today (November 2nd, 2023) announced the appointment of Sona Iliffe-Moon as chief communications officer. Iliffe-Moon brings over 20 years of experience leading strategic consumer, crisis, and corporate communications for iconic brands including Facebook, Instagram, Nestle, Toyota, and, most recently, [...]

• Equativ announces full-stack integration with IRIS.TV

  1 year ago News

  

  Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [...]

• Azerion Joins Forces with Sovereign Nature Initiative to Support Forgotten Parks Foundation

  1 year ago News

  

  Azerion, the digital advertising and entertainment media platform renowned for the social game Hotel Hideaway, proudly announces a collaboration with the non-profit organisation Sovereign Nature Initiative (SNI), benefitting the Forgotten Parks Foundation (FPF). Together, they are set to transform the [...]

• Research by DAIVID Reveals the Most Terrifying Ad of All Time

  1 year ago News

  

  An Uber Eats campaign that warns about the dangers of running out of treats on Halloween night is the scariest ad of all time.  That’s according to new research from creative effectiveness platform DAIVID, which ahead of Fright Night has [...]

• MiQ Bolsters Executive Team to Drive Next Phase of Programmatic Innovation

  1 year ago News

  

  MiQ, the leading global programmatic media partner, today (October 26th, 2023) announced several strategic hires as part of the company's commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers [...]

• Channel Factory Appoints Sujoyee Chatterjee as Senior Director of Product Marketing

  1 year ago News

  

  Channel Factory, the global brand suitability and contextual advertising platform, has appointed Sujoyee Chatterjee as senior director of product marketing. Bringing over a decade of ad tech experience with her, Sujoyee will be continuing to expand on Channel Factory’s impressive [...]

• Lumen Research Announces Philippa Snare as New Chair of the Board

  1 year ago News

  

  Lumen Research, the global attention technology company, has appointed Philippa Snare as the new chair of the board, as the business continues to grow globally and attention to advertising becomes integrated across the planning, activation, and measurement activities of brands [...]

• Adsquare Partners with ID5 to Enhance Ad Relevance

  1 year ago News

  

  ID5, the market-leading identity provider for digital advertising, announced a partnership with Adsquare, the leading location intelligence platform for advertisers and marketers, to enhance audience addressability across European markets. By leveraging ID5’s cross-device capabilities, Adsquare aims to improve the availability [...]

• MadTechMoney Set to Take Place 31st October 2023

  1 year ago News

  

  FirstPartyCapital’s flagship event MadTechMoney returns on the 31st October 2023, bringing together leading figures across the ad tech/martech industry and the investment community to discuss key investment trends. Returning after the inaugural event held in October 2022, which attracted over 200 [...]

• Dan Best Joins Creative Effectiveness Platform DAIVID As Strategic Advisor

  1 year ago News

  

  Creative effectiveness platform DAIVID today (October 24th, 2023) announced it has hired digital media leader Dan Best as strategic advisor, to clients.  Best, who has held senior roles at companies including Teads, Unruly (now Nexxen), and The Telegraph, will be responsible [...]