PressBox Articles
IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection & Avoidance Technology
Integral Ad Science, a leading global media measurement and optimisation platform, announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency in advertiser campaign quality, identify where spend [...]
Azerion Acquires Hawk & Consolidates its Position in the Digital Advertising Market Amsterdam
Azerion announces today (October 16th, 2023) the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. The companies will provide advertisers and agencies easy access to large audiences in emerging areas [...]
Yahoo to Integrate Identity Solution with Twilio Segment to Drive Greater Advertiser Relevance & Reach
Yahoo Advertising today (October 13th, 2023) announced a new integration with Twilio Segment customer data platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies. Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to [...]
Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns
The carbon intelligence platform, Cedara, has today (October 12th, 2023) announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered [...]
AdPlayer.Pro Digital Video Ad Tech Provider Rolls Out Ad Server Upgrades
AdPlayer.Pro, an international provider of outstream video advertising technology, has introduced essential upgrades to its video ad serving platform. According to the official announcement, some of the major enhancements are primarily aimed at bolstering the available reporting features, as well as [...]
El proveedor de tecnología publicitaria digital AdPlayer.Pro implementa mejoras en su servidor de publicidad en vídeo
AdPlayer.Pro, un proveedor internacional de tecnología de publicidad en vídeo outstream, ha introducido actualizaciones esenciales en su servidor de publicidad en vídeo. Según el anuncio oficial, algunas de las mejoras principales tienen como objetivo fortalecer las características de informes disponibles, así [...]
NumberEight & Adverty Partnership Skyrockets Ad Revenues by 153% Across Multiple European Markets
In a groundbreaking collaboration that is set to redefine the landscape of mobile in-game advertising, NumberEight, a leading behavioural intelligence company, and Adverty, a pioneer in In-Play advertising, have achieved remarkable success across European markets. This partnership has introduced revolutionary [...]
Zeotap Introduces Ada: The AI-companion for Audience Segment Creation
Zeotap, the easy, secure, and impactful customer data solutions provider, is thrilled to introduce “AdaTM”, a cutting-edge AI solution that revolutionises how marketers interact within the Zeotap CDP. Named in honour of Ada Lovelace, one of the first tech visionaries and [...]
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