PressBox Articles

• IAS Drives Superior Media Efficiencies for Vinda Malaysia

  1 year ago News

  

  Integral Ad Science (IAS), a leading global media measurement and optimization platform, published a case study in Malaysia with Vinda, one of Asia's largest Fast Moving Consumer Goods (FMCG) companies for hygiene products. By partnering with IAS, Vinda Malaysia was able [...]

• Digiseg Appoints New CTO to Accelerate the Next Stage of Growth

  1 year ago News

  

  Digiseg, the global leader in privacy-first household demographic data, has appointed Kasper Sørensen as chief technology officer. Kasper brings a diverse technical background including software architecture and product strategy as well as extensive experience leading successful teams and SaaS products. He [...]

• the7stars Boosts Investment Team with Senior Hires as Group Hits £500M Billings Milestone

  1 year ago News

  

  Today (18th August), the7stars, the UK’s largest independent agency group, has confirmed four new senior hires across the investment team. Their latest hiring spree is driven by their expanded client roster YoY which has seen the Group’s billings rise to [...]

• Simply Be Collaborates with the7stars & PlatformMedia to Create New Podcast Series: Shaping Success

  1 year ago News

  

  Inclusive fashion brand, Simply Be, is launching a new podcast series, hosted by Fleur East, who will be talking to some of the UK’s leading female icons as they share their remarkable journeys of perseverance and personal achievement.The series is [...]

• Adlook & Anzu Partner to Unlock Intrinsic In-Game Advertising for More Media Buyers Globally

  1 year ago News

  

  Adlook is thrilled to announce its partnership with Anzu, the world's most advanced in-game advertising platform. Together, they aim to assist brands and agencies in harnessing the enormous potential of intrinsic in-game advertising through Adlook's next-generation brand growth platform. Thanks to [...]

• Clinch Joins TCF Canada to Champion Data Privacy & Responsible Advertising Practices in the Canadian Market

  1 year ago News

  

  Today, (August 17th, 2023) Clinch announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada). IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in [...]

• InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers

  1 year ago News

  

  InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations.  This strategic [...]

• Equativ Partners with Nano Interactive to Deliver Industry Leading Intent Targeting Solution

  1 year ago News

  

  Equativ, the global leading independent ad platform, has announced a key partnership with Nano Interactive, leaders in ID-free ad targeting solutions. Under the agreement, all Equativ publisher domains will offer new intent targeting solutions, without profiling or personal data, giving [...]

• Plaza Premium Group Achieves Remarkable Growth with Crimtan's Targeted Advertising Solutions

  1 year ago News

  

  Plaza Premium Group, the global leader in integrated airport hospitality experiences, announced the results of a successful partnership with Crimtan, the pioneer of lifecycle marketing for programmatic advertising. Plaza Premium Group revealed that the collaboration with Crimtan yielded outstanding results, [...]

• 59A Announces 258 Event

  1 year ago News

  

  On September 7th, 2023, 59A is hosting a flagship event, 258, to showcase the exciting capabilities of custom algorithms. From strategy through to planning, buying, creative, optimisation, and insights, 258 will explore the power to deliver enhanced value across every [...]