PressBox Articles

• Seedtag Study Shows Cost-of-Living Crisis Hasn’t Chilled Consumer Attitudes Towards Sustainability

  1 year ago News

  

  Seedtag, the leading global contextual advertising company, has investigated which Christmas shopping and planning articles drive the most interest among consumers. Seedtag used its proprietary contextual AI platform, Liz, to analyse content engagement and interactions across its global publisher network [...]

• Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance & Optimisation

  1 year ago News

  

  Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven [...]

• Former Integral Ad Science Director Yann Le Roux Joins Global Sustaintech Platform IMPACT+ As VP, Sales & Partnerships 

  1 year ago News

  

  Digital media veteran to lead global commercial strategy for rapidly growing company, which helps marketers reduce environmental impact of their digital ads; Le Roux one of four new arrivals, including sales manager Jordan Polet, from Leboncoin, who joins to drive growth across French market   PARIS, LONDON – December 4, 2023 – IMPACT+ – a [...]

• Fifty-five works with Bayer to take creative analytics to a new level

  1 year ago News

  

  Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that enable a new world of dynamic testing or modelling. [...]

• LightBoxTV & Captify Integrate to Bring Search Intelligence to CTV Media Planning and Buying

  1 year ago News

  

  London, November 30th, 2023: LightBoxTV, a pioneering Connected TV (CTV) planning tool, today announced its latest integration with Captify, the leading Search Intelligence Platform for the open web, to enable media buyers to more effectively plan and manage CTV campaigns [...]

• Equativ & Greenbids Partner to Reshape the Sustainable Programmatic Future

  1 year ago News

  

  Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that powers sustainable ad operations using artificial intelligence (AI). The partnership is a major step in Equativ’s dual mission to both boost [...]

• AdPlayer.Pro Online Video Ad Tech Company Reports Q3 2023 Results

  1 year ago News

  

  AdPlayer.Pro, an international provider of outstream video ad tech solutions, has announced the company’s Q3 2023 results. According to the announcement, a major highlight from July to September 2023 was the transition in the company's leadership. Namely, Ms. Natalie Romankina, former [...]

• La empresa de tecnología de publicidad en vídeo en línea AdPlayer.Pro informa los resultados del tercer trimestre de 2023

  1 year ago News

  

  AdPlayer.Pro, el proveedor internacional de soluciones tecnológicas de publicidad en vídeo outstream, ha anunciado los resultados del tercer trimestre de 2023 de la empresa. Según el anuncio, lo más destacado de julio a septiembre de 2023 fue la transición en la [...]

• Zitcha & Broadsign Partner to Drive Global In-Store Retail Media Market    

  1 year ago News

  

  Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book [...]

• WEMASS Reaches 100% of Targetable Audiences with Permutive

  1 year ago News

  

  The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering by using Permutive’s innovative Audience Platform solution. Reaches 5 million users in activatable social networks  Has the capacity to enrich profiles of nine different audience [...]