PressBox Articles

• Publicis Media & Top UK Publishers Announce Test of Innovative Privacy-Enhancing Cookieless Technology

  1 year ago News

  

  Publicis Media and the UK Association of Online Publishers (AOP) have announced today (September 19th, 2023) that they will conduct a large-scale test of Anonymised — a new privacy-enhancing technology (PET) for cookieless targeting and measurement.  The test, which has been [...]

• New Study by PubMatic Finds Technology Providers Are Key to Driving Commerce Media Success

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 19th, 2023) released a new study commissioned by Forrester Consulting finding that retailers see tremendous upside for commerce media revenue but increasingly consider partnerships and [...]

• InMobi Insights Survey Finds Amazon Prime Day Shifts Holiday Shopping Season Earlier

  1 year ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 19th, 2023) released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi's [...]

• Axel Springer Partners with Connatix to Drive Video Engagement

  1 year ago News

  

  Axel Springer SE, a media and technology company active in more than 40 countries, today (September 19th, 2023) announced a long-term partnership with Connatix, the leading video technology company for premium publishers and advertisers, to power online video engagement.  The partnership [...]

• Adform Survey Finds Marketers are Unaware of How to Prepare for Google’s Cookie Deprecation

  1 year ago News

  The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of third-party [...]

• IMPACT+ Launches its Scaleable ESP (Environmental Sustainability Platform)

  1 year ago News

  

  IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has announced the launch of its scalable ESP (Environmental  Sustainability Platform).  ESP enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns [...]

• Picnic Secures Backing from FirstPartyCapital & Industry Heavy Weights to Drive Expansion in the US Market

  1 year ago News

  

  Picnic - the user-first media platform which exists to create a more user-friendly ad-funded web - announced it has closed a £1m funding round. Picnic will leverage the funds to accelerate the development of solutions aimed at delivering outcomes for brands, [...]

• Digiseg Partners with Nova Entertainment for Streaming Audio Ads Targeting

  1 year ago News

  

  Digiseg, a global provider of audience data based on household characteristics, has partnered with Nova Entertainment, Australia’s fastest-growing audio entertainment business, in an exclusive partnership that brings unique segmentation capability to streaming audio and podcasting.  Through this collaboration, Digiseg will enable [...]

• Clinch Named in Best Workplaces in Advertising & Marketing, Ranking No. 33

  1 year ago News

  

  Great Place To Work® and Fortune have selected Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List. This is [...]

• Adsquare Unveils Cutting-Edge Location Intelligence Platform

  1 year ago News

  

  Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring an enhanced user interface and a groundbreaking addition: location analytics. This transformative offering is set to redefine how businesses harness [...]