PressBox News

• Heineken & Playground xyz Partner to Find Optimal Attention™ & Drive Real World Outcomes

  1 year ago News

  

  Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an [...]

• Invibes Leads the Way in Cookieless Targeting Alternatives

  1 year ago News

  

  Invibes Advertising (Invibes) an international technology company specialising in digital advertising innovation, embraces the cookieless future with its innovative Invibes Handshake API to complement its hashed email solution.  Although Google has once again deferred the phase-out of third-party cookies in Chrome, [...]

• IAS Report - The State of Brand Safety in Singapore

  1 year ago News

  

  Today, (May 28th, 2024) Integral Ad Science (IAS) announced a Singapore-focused State of Brand Safety Study that uncovers the impact the ad environment has on Singaporean perceptions of brands and their advertising. Brand safety remains a priority for marketers across the [...]

• Global Sustaintech Platform IMPACT+ Hires Converteo’s Séverine Loeuille to Lead Marketing Team   

  1 year ago News

  

  IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (May 28th, 2024) announced it has hired Séverine Loeuille as its new global marketing director.  Loeuille, who has worked in digital marketing for a [...]

• Teads’ Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns

  1 year ago News

  

  A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14% of UK consumers say they are planning [...]

• Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

  1 year ago News

  

  Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 23rd, 2024) a new strategic partnership with Linqia, the premier influencer marketing partner for the world’s leading brands, [...]

• Gil Sommer to Lead Product Functions at OpenX

  1 year ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (May 22nd, 2024) announced the promotion of Gil Sommer to VP, global product. In this new capacity, Sommer will be responsible for product management, design, and marketplace quality [...]

• EX.CO Announces New Video Solution for Ad Management Partners

  1 year ago News

  

  EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (May 22nd, 2024) announced the launch of advanced video content and monetisation solutions designed specifically for ad management partners (also referred to as sales [...]

• Adsquare Selects PubMatic to Enhance Omnichannel Campaign Targeting

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (May 22nd, 2024) announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side [...]

• Captify Launches Search-a-Like Audience Technology

  1 year ago News

  

  Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [...]