PressBox Articles

• Hivestack lance une solution de mesure programmatique des impressions des médias numériques extérieurs (DOOH) soutenue par Nielsen

  1 year ago News

  

  Hivestack, la plus grande société indépendante de technologie programmatique DOOH, a annoncé aujourd'hui une solution de multiplicateur d'impression vérifiée pour les médias numériques extérieurs (DOOH) dans certaines régions de l'APAC. En raison de la demande croissante de normalisation des mesures et [...]

• Hivestack Releases Nielsen-Backed Programmatic Digital Out-of-Home (DOOH) Impression Measurement Solution

  1 year ago News

  

  Hivestack, the world’s leading, independent programmatic DOOH ad tech company announced a verified impression multiplier solution for digital out-of-home (DOOH) in select regions across APAC.   With an increasing demand for standardisation of measurement and the need for a unified methodology in [...]

• Adludio Announces Appointment of Richard Simons as Interim CEO

  1 year ago News

  

  Richard Simons has been appointed interim CEO of Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, as Paul Coggins steps down after nine years at the helm.  In March 2023, Adludio secured a significant follow-on investment from its [...]

• MiQ Announces Industry-Leading Advanced TV Solution for Both AV & Digital Media Buyers & Planners in the UK

  1 year ago News

  

  MiQ, the leading global programmatic media partner, today (July 27th, 2023) announced its Advanced TV offering designed to help solve CTV’s biggest challenges in the UK market.  The solution leverages data sourced from world-class partners such as Samba TV’s automatic content [...]

• Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement & Optimisation Suite

  1 year ago News

  

  Equativ, the global leading independent ad platform, today (July 27th, 2023) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimisation tools into its suite of ad tech solutions for end-to-end campaign [...]

• Kevel Establishes OpenRTB Protocol for Retail Media

  1 year ago News

  

  Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [...]

• InMobi Commerce Powers Lord & Taylor’s Video-First Retail Media Programme to Boost Sales

  1 year ago News

  

  InMobi Commerce, a leading advertising technology platform for e-commerce companies, today (July 27th, 2023) announced that Lord and Taylor’s retail media programme that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s [...]

• AdPlayer.Pro Online Video Ad Tech Provider Appoints New CEO

  1 year ago News

  

  AdPlayer.Pro, an international provider of online video advertising technology has announced the appointment of Natalie Romankina as the company’s new chief executive officer. According to the announcement, with an extensive background in the online video advertising industry and a proven track [...]

• El proveedor de tecnología de publicidad en vídeo AdPlayer.Pro nombra nuevo director ejecutivo

  1 year ago News

  

  AdPlayer.Pro, un proveedor internacional de tecnología de publicidad en vídeo en línea, ha anunciado el nombramiento de Natalie Romankina como nueva directora ejecutiva de la empresa. Según el anuncio, Natalie Romankina, que anteriormente ocupó un puesto como directora de desarrollo de [...]

• IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

  1 year ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 27th, 2023) released its ‘Guide to Improving Sustainable Business Decision-Making’. This initial guide has been created to assist businesses in the digital advertising ecosystem [...]