PressBox Articles

• IAS Expands Meta Partnership; Rolls Out Ad Measurement Tools for Facebook and Instagram Reels

  2 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today (20th June) announced that it has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will [...]

• Azerion and SeenThis ANZ Announce Partnership to Create a More Sustainable Marketplace

  2 years ago News

  

  Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis have announced a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact [...]

• Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory

  2 years ago News

  

  Yahoo Advertising has announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have signed [...]

• DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV Algorithmic Optimizer

  2 years ago News

  

  DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced the launch of DV Algorithmic Optimizer, an exclusive cutting-edge measurement and optimisation offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. [...]

• Adelaide Unveils Cutting-Edge Solutions for Streamlined Attention Measurement and Activation with Adobe

  2 years ago News

  

  Starting today (20th June), advertisers have the power to seamlessly measure and optimise programmatic campaigns using outcome-driven attention metrics. Adelaide has partnered with Adobe Advertising, the industry’s first end-to-end, independent platform for managing connected advertising across marketing and advertising customer [...]

• IAS Announces Next-Generation Quality Attention Measurement Product

  2 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, announced the launch of its Quality Attention post-bid measurement product. Quality Attention combines IAS’s unique access to more than 280 billion daily digital interactions with rigorous attention [...]

• Equativ Joins Forces With Habu Data Clean Room and Roqad Identity Graph

  2 years ago News

  

  Equativ, the leading independent ad platform, announced its partnership as the first industry supply-side platform to integrate with Habu, a leading data clean room (DCR) provider. Equativ also partners with Roqad, the leading identity (ID) solutions provider, to act as [...]

• ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet

  2 years ago News

  

  ID5 and The Trade Desk (Nasdaq: TTD) today (19th June) announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences [...]

• MiQ Partners with Legacy Media to Leverage ESG Data for Enhanced Sustainability Offering in the UK

  2 years ago News

  

  MiQ, the world’s largest global independent programmatic media partner for brands and agencies, is partnering with Legacy Media, a provider of aggregated ESG market leading data to build ESG driven programmatic activation capabilities. The exclusive partnership combined Legacy Media's aggregated [...]

• NumberEight & Adverty Announce Strategic Partnership for Market-First Real-time Demographic Targeting in In-Play Advertising

  2 years ago News

  

  Mobile gaming engages one in three smartphone users worldwide, totaling nearly 2 billion people, a staggering number. However, brands have struggled to fully capitalise on game advertising despite the fact that it is a top spending area for performance advertisers. [...]