PressBox Articles
Smile Wanted Marketplace Signs with IAS for Brandsafety
In an advertising market moving towards cookieless, Smile Wanted has decided to enter into a partnership with IAS. IAS's "brand safety" and "brand suitability" algorithms strengthen Smile Wanted's proprietary technology: the "SW Filter". The "SW Filter" is founded on 3 technological fundamentals: [...]
BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™
Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3. Through this partnership, Media [...]
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